6 Methods To Use Podcast As A Content material Advertising and marketing Instrument, In accordance To Consultants [DesignRush QuickSights]

DesignRush QuickSights: ways to use podcasts as a content marketing tool

82% of entrepreneurs will spend money on podcasts in 2022

HubSpot experiences that 82% of entrepreneurs will make investments the identical quantity or improve their podcast funding in 2022. The truth is, podcast advert spending is forecasted to develop by $1.74 billion this yr, as shared by Statista.

DesignRush, a B2B market connecting companies with businesses, leveraged its 16,000-agencies-strong community for fast insights – or “QuickSights” – on the methods companies can use podcasts as a content material advertising instrument.

1) TO TEST WHICH TYPE OF CONTENT DRIVES AUDIENCE ENGAGEMENT

Within the opinion of Flynn Zaiger, CEO of Online Optimism, organizations ought to use the podcast as a instrument to find which sort of content material drives viewers engagement.

“Podcasts are a surprisingly great way for organizations to check out which content material goes to spark engagement amongst their viewers,” stated Zaiger. “Most content material entrepreneurs consider podcasts as a solution to share their finest soundbite or a confirmed idea, however we have discovered that bringing new concepts to a podcast will allow you to see if persons are excited by them or not relying on the social media dialog quantity after the episode drops.”

2) TO INCREASE ENGAGEMENT & REVENUE

Alamo Metropolis Advertising and marketing Options Proprietor Operator Evan Swanson claims that podcasts assist companies drive engagement and income.

“Podcasts are content material goldmines that drive excessive ranges of engagement,” stated Swanson. “A enterprise can use a podcast [as] the highest solution to construct a relationship with [the] viewers […] to retain prospects efficiently. A survey by VMG Studios discovered that advert revenues for podcasts within the US alone topped almost $1 billion in 2020. Any podcast takes time and work to construct reputation, however as soon as it does, it may be one other avenue for income.”

3) TO POSITION YOURSELF AS AN AUTHORITY IN THE INDUSTRY

As acknowledged by Praveen Kumar, chief determination maker at Wild Creek Internet Studio, podcasts are an awesome instrument to leverage to determine your self as an authority within the trade.

“For one in every of our finance purchasers we wished to determine the founder as an authority within the house […and] noticed podcasting as an untapped alternative,” stated Kumar. “The non-public nature of the podcasting permits for genuine conversations to movement via and it permits for constructing a real relationship with the viewers. So, we went forward with the podcast and began pushing it on the founder’s social media. […] We noticed folks emailing with particular factors talked about solely within the podcast and signing up for the companies. Not like different mediums, podcasts don’t want hundreds of listeners. Even a couple of is sufficient and for the reason that content material was very particular, we have been capable of see ROI with out a lot effort.”

4) TO CREATE A WHOLE MONTH’S WORTH OF CONTENT FOR VARIOUS CHANNELS

Advanced Artistic Managing Director Sabrina Chevannes shares that companies can use podcasts to develop an entire content material advertising technique for various platforms like social media and electronic mail, relying on what they want to obtain.

“The explanation we love podcasts is [that] you’ll be able to document one episode of audio content material with only a microphone and pc and immediately, you’ve gotten an entire content material advertising technique,” stated Chevannes. “You’ll be able to create clips for social media, transcribe your podcast into Search engine marketing-friendly weblog posts and create electronic mail campaigns from the content material. […] It would rely in your content material technique [and] what impact you would like this to have.”

5) TO BUILD TRUST & LOYALTY

In keeping with BlckPanda Artistic Managing Director Lior Manelis, podcasts are a superb solution to construct belief and loyalty by means of authenticity.

“Being your self, no scripted phrases or overly practiced cue playing cards, is one solution to get your viewers to latch onto you! Somebody actual,” stated Manelis. “This fashion, your viewers construct belief in your vlog and take your opinions critically.”

6) AS THE ENGINE THAT DRIVES EVERYTHING ELSE

Cofruition Director Sam Floy says that fairly than viewing a podcast as a further cog in your content material technique, it may turn out to be the engine that drives the whole lot else.

“One of many trickiest issues about operating content material advertising is the necessity to consistently search for new matters,” stated Floy. “Nonetheless, by interviewing related folks in your trade, you get recent speaking factors and insights every week — all you must do is ask the proper questions! As soon as the episode is made, your advertising workforce has a treasure trove of soundbites, quotes and circumstances to create content material from, for instance, brief social movies, but in addition a related solution to reshare, for instance, hyperlinks to a white paper or long-form submit that you’ve got invested in beforehand […]”

DesignRush launched the October list of the best content marketing agencies that may assist companies strategize content material creation and distribution throughout varied platforms.

1. On-line Optimism – onlineoptimism.com

Experience: Content material Advertising and marketing, Social Media Administration, Search engine marketing and extra

2. Lexicon Authorized Content material – lexiconlegalcontent.com

Experience: Content material Writing, Content material Advertising and marketing, Content material Audit and extra

3. One Content material Professional – onecontentpro.com

Experience: Artistic Copywriting, Enterprise Writing, Search engine marketing Content material Writing and extra

4. Alamo Metropolis Advertising and marketing Options – marketingsolutions-tx.com

Experience: Search engine marketing, Social Media Advertising and marketing, Content material Advertising and marketing and extra

5. EloQ Communications – eloqasia.com

Experience: Content material Creation & Storytelling, Press Launch Distribution, Influencer Advertising and marketing and extra

6. Content material Highlight – contentspotlight.org

Experience: Copywriting & Content material Advertising and marketing, Search engine marketing Audits & Evaluation, Hyperlink Constructing and extra

7. Wild Creek Internet Studio – wildcreekstudio.com

Experience: Consulting and Technique, Content material Writing, Search engine marketing and extra

8. Deyo Digital – deyodigital.com

Experience: Web site Audit, Key phrase Analysis, Content material Creation and extra

9. Status Native – replocal.com

Experience: Native Search engine marketing, On-line Status Administration, Social Media Advertising and marketing and extra

10. GKV – gkv.com

Experience: Public Relations, Video & Audio Manufacturing, Content material Advertising and marketing and extra

11. 10Com Internet Improvement – 10comwebdevelopment.com

Experience: Content material Writing, Video Manufacturing & Animation, Backlink Constructing and extra

12. Digital Media Ninja – digitalmedianinja.com

Experience: Paid Media, Internet Design, Content material Advertising and marketing and extra

13. Advanced Artistic – wearecomplexcreative.com

Experience: E-mail Advertising and marketing, Copywriting, Podcast Improvement and extra

14. BlckPanda Artistic – blckpanda.com

Experience: Web site Audit, Key phrase Analysis, Hyperlink Constructing and extra

15. RadBot Video – radbotvideo.com

Experience: Video Manufacturing, Model Technique, Artistic Providers and extra

16. Allinclusive. – new.allinclusive.company

Experience: Content material Advertising and marketing, Social Media Advertising and marketing, E-mail Advertising and marketing and extra

17. Zaya Manufacturing – zayaproduction.com

Experience: Video & Nonetheless Artistic Manufacturing, Content material Improvement, Model Id and extra

18. Cofruition – cofruition.com

Experience: Podcast Improvement, B2B Technique, Content material Technique and extra

Manufacturers can discover the highest content material advertising businesses by location, measurement, common hourly charge and portfolio on DesignRush.

About DesignRush:

DesignRush.com is a B2B market connecting companies with businesses via knowledgeable critiques and company rating lists, awards, data assets and customized company suggestions for vetted initiatives.

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