A Net Design Dictionary for Enterprise House owners

Web sites are essential for any sort of enterprise. Whether or not you’re operating an e-commerce retailer, a vogue line, a femtech resolution, SaaS, or perhaps a manufacturing concern, an internet site helps you construct belief and credibility and attain wider audiences. Even 71 percent of small businesses at the moment have an internet site. That’s why having a well-designed web site is crucial.

Not all enterprise house owners are accustomed to internet design and its greatest practices, nonetheless. Thankfully, I’m right here with my internet design dictionary so you may study among the mostly used terminologies.

However earlier than that …

UX Vs. Net Design: What’s the Distinction?

UX design and internet design each concentrate on fixing customers’ issues. UX design covers a variety of merchandise, nonetheless — web sites, cellular apps, desktop apps, software program, dashboards, video games, and extra. In the meantime, internet design is restricted to desktop and cellular web site interfaces.

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What’s the Distinction Between UX and Net Design?

Though these phrases are used interchangeably, I urge to vary. And understanding the distinction might help you make a greater determination when hiring a design staff member.

UX design and internet design each concentrate on fixing customers’ issues. UX design covers a variety of merchandise, nonetheless — web sites, cellular apps, desktop apps, software program, dashboards, video games, and extra. In the meantime, internet design is restricted to desktop and cellular web site interfaces.

So, merely put, UX is the broader discipline through which internet design belongs. And this text will information you to study the glossary so you may talk higher together with your internet designers.


The Net Design Dictionary

As a lot as I’d like to actually create the A to Z of UX glossary, I can’t since no terminology beginning with X, Y, and Z exists. So, right here’s the A to W of UX and internet design:

The A to (Nearly) Z of UX Net Design

  • A — A/B Testing, Accessibility, Above the Fold
  • B — Breadcrumbs, Under the Fold
  • C — Name to Motion, Playing cards
  • D — Dashboard
  • E — Empathy Map
  • F — Flat Design, Floating Aspect, Flowchart
  • G — Grid, Gutters
  • H — Heatmap, Hierarchy
  • I — Info Structure
  • J — Journey Map
  • Ok — Kerning
  • L — Touchdown Web page
  • M — Mockup, Modal Window
  • N — Navigation Menu
  • O — Onboarding
  • P — Picker, Prototype, Progress Bar
  • Q — High quality Assurance
  • R — Responsive Design, Readability
  • S — Sidebar, Sitemap
  • T — Toggle, Tooltip
  • U — UX Writing, Usability Testing
  • V — Visible Hierarchy
  • W — Wireframe, Whitespace

P.S. Don’t let the in depth listing scare you away. Deal with this listing like an internet design dictionary or guidebook.


A/B Testing, Accessibility, Above the Fold

A/B testing entails experimenting between two design, structure, and/or copy choices to see which one performs higher. Accessibility means ensuring everybody can entry your design, no matter customers’ degree of skill. And above the fold is the highest part of the web site structure that customers can see earlier than scrolling down the web page.


Breadcrumbs, Under the Fold

Breadcrumbs are a navigation software that permit customers to know the place they’re on an internet site — similar to the breadcrumbs Hansel and Gretel used as a path. Breadcrumbs are normally positioned on prime of the display screen and look one thing like this: Dashboard > My Account > Settings.

In the meantime, beneath the fold is what customers see on the display screen after scrolling down.


Name to Motion, Playing cards

You’ll be able to create a name to motion as a button or a hyperlink that encourages customers to do one thing — add to cart, subscribe, e-book a name, and extra.

Playing cards turn out to be useful once you wish to place content material from the identical group aspect by aspect so customers don’t should scroll up and right down to see all the pieces. Subscription plans and product options are normally displayed as playing cards.



A dashboard is the place customers can discover all the knowledge and knowledge they want. A buyer dashboard can include their private knowledge, transaction historical past, rewards, referrals, standing, and others. There are different varieties of dashboards too:

4 Kinds of Net Dashboards

  • Strategic dashboard: For monitoring and report KPI or OKR progresses.
  • Operational dashboard: For real-time knowledge similar to these in ticketing software program.
  • Analytical dashboard: For monitoring engagement. Examples embody Google Analytics or social media insights.
  • Technical dashboard: For offering present and previous knowledge, in addition to forecasts and proposals.


Empathy Map

You should utilize empathy maps to visualise what every audience or user persona would say, assume, really feel, and do in several eventualities. Try this empathy map instance from my e-book Made to Sell: Creating Websites That Convert.

An empathy map
Picture created by the writer.

With this map, you get the insights you want to know to know your audiences as they attempt to accomplish a selected objective. Don’t simply assume, although. Work together with your colleagues from the technique, advertising and marketing, and even dev groups to analysis or conduct surveys and get dependable knowledge. A/B testing may also turn out to be useful right here.


Flat Design, Floating Aspect, Flowchart

Flat design is kind of frequent within the graphic design world — in internet design, it means making a webpage utilizing easy layouts and two-dimensional parts. Floating parts hover (normally) on the underside proper nook of the display screen, even when customers scroll up and down. They’re generally used for stay chat, assist, or back-to-top buttons.

A flowchart diagram helps you and the opposite staff members map out every attainable step that customers may take and what eventualities would unfold from it. Right here’s what it appears to be like like:

A userflow map
Picture created by the writer.


Grid, Gutters

You should utilize grids to assist arrange your layouts. Grids provide help to estimate the place you’ll place texts, pictures, icons, and different parts. The areas between every grid are known as gutters, and so they provide help to preserve your parts from crashing into one another.


Heatmap, Hierarchy

A heatmap reveals which space of your web site will get essentially the most person interplay. Do they interact together with your important CTA or are they extra all in favour of your hero video as an alternative? This might help you determine if you want to revamp your structure, replace the copy, or change the visuals to drive customers to take the specified motion.

A hierarchy means that you can present the extent of significance of every factor. For instance, make your headline larger with a extra placing coloration so customers take note of it first.


Info Structure

Information architecture (IA) is the way you arrange data on the web site so all the pieces is straightforward to know, straightforward to seek out, and simple to entry. This is a vital course of once you arrange your web site navigation.


Journey Map

A journey map or user journey map helps you visualize the method that customers undergo from the very starting till they take the specified motion. This course of consists of no matter touchpoints they encounter; their actions, ideas, and feelings; their issues; and their closing determination.



A part of typography and design, kerning is the way you regulate the spacing between characters so the texts are straightforward to learn, look neat, and spotlight the principle message.


Touchdown Web page

A touchdown web page is a single web page that customers find yourself on after clicking a hyperlink from e mail newsletters, advertisements, social media, blogs, or different sources — however normally not from a search engine end result web page. Every touchdown web page serves one marketing campaign, with one goal and one CTA, obtainable for sure goal audiences solely.


Mockup, Modal Window

A mockup is a high-fidelity illustration of your completed internet design. You should utilize it for closing approval and presentation to the stakeholders. In the meantime, a modal window is one other time period for a pop-up window.


Navigation Menu

The navigation menu is that menu bar you discover on prime of the display screen, containing your data structure.



Onboarding is the preliminary course of the place you information customers to get used to your web site, telling them the place to seek out necessary data and how you can take sure actions.


Picker, Prototype, Progress Bar

You should utilize a picker to let customers select a time, date, or coloration. A prototype is the mid-fidelity design of your internet design with restricted interactive illustration. Prototypes are normally introduced to the stakeholders earlier than the ultimate mockup. And a progress bar is the visible illustration of an ongoing course of like a obtain or set up course of.


High quality Assurance

High quality assurance (QA) is among the closing steps earlier than an internet site goes stay. Each designers and builders evaluation and check the location to see if all the pieces runs and not using a drawback.


Responsive Design, Readability

Responsive design is once you make your web site structure look nice and work properly on several types of gadgets with totally different display screen sizes. Readability means how simply customers can learn the texts in your internet design.


Sidebar, Sitemap

A sidebar is a collapsible-expandable bar on the aspect of the display screen that accommodates your web site menu, options, or different parts.


Toggle, Tooltip

Toggle is a design factor that lets customers activate or flip off a setting or function. Tooltip is that small (i) on a web page that explains what a function does once you hover your cursor over it.


UX Writing, Usability Testing

No, you don’t want to write down the web site copy by your self. You’re employed with a UX author who comes up with all the web site content material and microcopyUX writing — and also you deliver them to life with the appropriate structure and visuals. Actual customers consider your web site in the course of the usability testing course of so you may accumulate their suggestions and make enhancements.


Visible Hierarchy

Yep, one other hierarchy. Visible hierarchy means that you can information your customers’ consideration from an important to the least necessary design parts, which additionally guides them to take the specified motion.


Wireframe, Whitespace

Creating wireframes is the early step of internet design the place you present solely the skeletal layouts of the online pages — no visuals, no textual content, and no colours. The aim is to let the stakeholders focus solely on the proposed layouts. And lastly, whitespace is the empty area in your internet design, separating every design factor so the interface doesn’t look mixed in.

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Methods to Use the A to Z of UX

Phew, that’s fairly an inventory! However, hey, you don’t must memorize every one among them.

The listing is right here to assist familiarize your self with the scope of labor of internet design, recruit the perfect internet designers, and work with them extra successfully. You can even bookmark this web page so you may come again right here in case you may’t keep in mind a time period or two.

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