An Search engine optimisation’s information to ChatGPT prompts

For weeks, entrepreneurs have been listening to about ChatGPT and its applications for content and SEO

Immediate engineer is even now a job:

I gained’t fake to know which Search engine optimisation and digital advertising and marketing capabilities ChatGPT and AI software program will and gained’t substitute. However turning into an professional at creating prompts for these instruments can already be a useful ability (and can doubtless enhance in worth over time because the instruments enhance).

This text will talk about what to bear in mind when creating ChatGPT prompts for Search engine optimisation and share an intensive record of Search engine optimisation-focused prompts to make use of in your day-to-day work.

ChatGPT favorite SEO prompts

ChatGPT immediate engineering technique

Earlier than entering into specifics, it’s useful to have a basic method to ChatGPT prompts (and AI chat / writing prompts) with the intention to create prompts to your particular functions and pay attention to nice Search engine optimisation prompts other people have provide you with.

ChatGPT prompt engineering strategy

First, it’s very important to know ChatGPT’s limitations:

  • ChatGPT is educated on a big information set and completed coaching in early 2022, which means not all the data is updated and – as you doubtless know as a person of the web – not all the things it’s educated on will probably be appropriate.
  • ChatGPT doesn’t crawl the net! It has entry to details about the net from when it was educated, but it surely won’t go to a web page and crawl it (however typically, it’s responses will lead you to imagine it did or does!)
  • There are a number of issues ChatGPT can get flatly improper: information, math issues, code.
  • Whereas it has entry to a number of information and may set up that information in attention-grabbing methods, it’s unlikely to have an expert-level of “style” or information about any particular person topic (but, anyway).
  • ChatGPT wasn’t designed to be an Search engine optimisation instrument, so when you can create prompts for issues like key phrase analysis, clustering, hyperlink constructing, and so on. understand that it’s responses and options incessantly gained’t be utilizing the identical forms of information units (pushed by search recognition and competitors) as your favourite Search engine optimisation instruments.

So should you ask ChatGPT for a listing, don’t anticipate it to be curated at an elite stage. Should you ask it to put in writing code, don’t simply assume it can work.

Should you ask it to put in writing an article, don’t assume all the things it generates will probably be correct or well-written (significantly on subjects that might require up-to-date data). 

QA is your good friend!

I like to consider prompts sort of like I consider duties like making a content material temporary, or utilizing a search operator, or creating an SOW. 

Based mostly on that method, listed below are particular ideas for crafting an excellent immediate:

  • Be as clear and thorough together with your immediate as potential.
  • Ensure that ChatGPT is able to doing what you’re asking it to.
  • Refine your immediate as you see output, and use your experiences with ChatGPT to tell future prompts.
  • Attempt to anticipate and tackle the areas the place it could get tripped up as a lot as potential with the immediate itself.

One of the best (and worst) ChatGPT Search engine optimisation prompts

As with most subjects, many individuals are sharing nice details about ChatGPT prompts you need to use for Search engine optimisation. After which there are some sharing prompts that are someplace between mediocre and downright dangerous.

Beneath, I listed examples of what I believe are largely “good” (or useful, to steal a time period from Google) prompts and what I believe are “unhealthy” (unhelpful to dangerous) prompts.

These examples supply particular concepts for prompts that may assist make you extra environment friendly, and in addition some prompts that may get you into bother (or waste your time).

The great

We’ll begin with some helpful prompts. Once more, I can’t emphasize this sufficient: QA the output of all the things you get from ChatGPT

Info will be (dangerously) improper or deceptive and code can break within the worst methods (extra on that later within the article).

Whereas Google has said AI-generated content material isn’t explicitly in violation of their search tips, it’s actually potential to get your website into bother with it.

Key phrase and subject brainstorms

Because of the potential draw back above, I like to consider ChatGPT as a useful brainstorming instrument for numerous duties, together with key phrase analysis.

It’s significantly helpful as an early place to begin for getting concepts for key phrases and subjects.

Let’s assume I’m making a website aimed toward delivering details about teaching for youth basketball coaches:

chatgpt topic idea brainstorm

As somebody who’s incessantly in search of particular youth basketball drills I can inform you that this can be a fairly good place to begin.

Including the be aware about widespread web sites and never simply asking for concepts bought me an additional layer of each subjects and a few examples of appropriate websites within the area of interest. (Once more, keep in mind, these are from early 2022 or earlier than!)

Let’s dig slightly deeper into key phrases:

chatgpt topics and keywords brainstorm

OK, attention-grabbing. I ponder how ChatGPT is figuring out that these are “widespread and low competitors.”

ChatGPT data sources and keywords

Wow, ChatGPT makes use of Ahrefs, Moz and Key phrase Planner to generate key phrase concepts? It solely took a number of seconds too! 

I felt like my LinkedIn and Twitter timelines would have been flooded with details about this, so I made a decision to ask a observe up:

ChatGPT wrong answer

So this isn’t what I requested. I’m getting a “Did you eat these cookies ChatGPT? Properly you realize the factor about cookies is…” vibe right here, however let’s make clear:

ChatGPT clarifies wrong answer

Ah! (A lot faster to apologize than my youngsters, anyway).

Let’s take a fast have a look at whether or not these phrases are literally low competitors based on Ahrefs, one of many instruments ChatGPT initially claimed to have used (robust break for Semrush and different instruments right here, by the way):

ChatGPT suggestions - Ahrefs

Yeesh. Properly, not a lot search quantity right here, however let’s examine competitors, significantly in opposition to this preliminary declare:

  • “SERP Evaluation: I additionally did a handbook search on Google for every key phrase to see what sorts of outcomes present up. If the highest outcomes are from high-authority web sites with sturdy backlink profiles, it’s an excellent indication that the key phrase is extremely aggressive. Conversely, if the highest outcomes are from low-authority web sites with weaker backlink profiles, it’s an excellent indication that the key phrase is much less aggressive.”
Ahrefs competition ChatGPT suggestions

This isn’t an inconceivable time period competition-wise, although it’s doubtless not possible for my model new website any time quickly. I can see with the quantity for different phrases these pages are rating for that there’s doubtless search quantity on this space typically. 

A well-liked immediate framework is to get ChatGPT to reply a immediate “as an X” with X being an individual with a selected job, stage of expertise or experience, and so on. 

Let’s see how that impacts issues right here:

persona prompt

These appear fairly good once more! Let’s dig deeper – the mix of quantity and competitors perhaps tripped the instrument up. I’ll ask for phrases with quantity this time:

ChatGPT translate

And let’s see the info on that spherical through Ahrefs:

Ahrefs unpopular kewyords

Not significantly better! Remember right here that ChatGPT takes my “immediate historical past” under consideration for a selected chat, so if I’d opened a brand new chat and targeted extra on quantity, I could have achieved a bit higher.

Typically, it’s typically the case that should you really feel such as you’re down a rabbit gap with ChatGPT and aren’t getting the info or responses you need, you could wish to contemplate beginning recent and higher orienting the instrument to what you need.

These prompts and responses are an ideal encapsulation of ChatGPT for lots of capabilities:

  • The preliminary set of outcomes gave a reasonably good framework for websites to take a look at and basic subject areas
  • As I niched down and wanted to develop particular, actionable plans with search-specific information issues bought murkier. 
  • These phrases don’t look nice when it comes to quantity, my website can’t rank for these phrases, and ChatGPT flat out advised me one thing that wasn’t true about the way it generated the options! It additionally states all the things very emphatically.

If I had been in search of basic subject concepts right here, this may need been a helpful train. 

If I had simply began writing (or paying writers) to create content material to focus on these phrases with out checking ChatGPT’s options, I may need wasted a ton of time and assets.

Title concepts

It is best to most likely have your personal concepts about creating titles and title tags for weblog posts, however once more ChatGPT generally is a good place to generate some concepts:


Listing concepts

Equally record varieties like X examples, ideas, quotes, and so on. require some digging to provide you with concepts – when you wish to curate your personal record you possibly can rapidly get concepts from ChatGPT:

ChatGPT list ideas

FAQ concepts

To rapidly get FAQ concepts for an article the instrument will be helpful as nicely – once more layering in particular directions and a persona might help:

ChatGPT FAQ ideas

Content material outlines

That is additionally true for content material outlines. Once more, understand that instruments like Clearscope, Content material Concord, Market Muse, Frase and Surfer Search engine optimisation are creating briefs and descriptions based mostly particularly on what’s rating in search outcomes, whereas ChatGPT isn’t.

Right here is the immediate I used:

  • “Create a top level view for an article about educating center faculty gamers to maneuver off the ball. The article must be for somebody new to teaching basketball however with an understanding of the game, and is aimed toward starting gamers. It ought to embrace issues like: the forms of offenses that encourage motion, particular examples of actions gamers must be making off the ball (cuts, picks, and so on.) in addition to some particular drills coaches can run to encourage motion.”

And right here is the output:

ChatGPT content outlines

Once more, not good, however a reasonably respectable framework! 

Key phrase clustering

Normal caveats: Clustering shouldn’t be going to be search-specific like instruments like Key phrase Insights or comparable. It gained’t essentially be pushed off of quantity and competitors, however you possibly can create clusters both semantically or by issues like ranges of intent:

ChatGPT Keyword Clustering

And/or simply add issues like search intent as a further column. 


Watch out with how you employ these summaries (as they could get “flagged” as something from low high quality to AI over time). However in case you have one thing like a examine or a prolonged article that you simply wish to characteristic in your personal content material, (and in addition let people know you’ve featured in outreach) in one thing like a ideas record, you may get assist there:

ChatGPT summarizing

It’s also possible to ask for a top level view of an article if you wish to perceive it rapidly.

Technical Search engine optimisation: Code snippets (schema, hreflang, and so on.), robots, .htacess and extra

Among the many most harmful ChatGPT prompts of all: code snippets! These will be nice time-savers, however once more: give as a lot element as potential and QA, QA, QA!

A easy immediate alongside the traces of “Wrap FAQ schema round these questions and solutions” will get you the code to repeat:

ChatGPT code snippets

Identical for various kinds of schema like group schema:

ChatGPT organization schema

I’ve had numerous schema come again from ChatGPT that didn’t work when rendered on a reside web page, so once more, remember to examine all the things.

It’s also possible to have a robots file created:

ChatGPT robots file

And create rewrite guidelines. Watch out, although! (Extra on this later)

ChatGPT rewrite rule

Meta descriptions

A variety of SEOs or individuals answerable for sustaining a lot of pages hate creating meta descriptions. That is actually an ideal perform for ChatGPT:

ChatGPT metadescription

Google Tag Supervisor, Google Analytics 4, Google Search Console and Looker Studio

You will get troubleshooting concepts for these platforms:

ChatGPT platform troubleshooting

Get directions for constructing particular experiences:

ChatGPT GA4 and Data Studio reports

And even get code to make use of to interface with their APIs:

ChatGPT GSC API code


You possibly can translate textual content to create country-specific pages:

ChatGPT translation


As an Search engine optimisation, many fast and easy formatting duties come up the place ChatGPT will be very useful. Issues like changing a web page to (or from) HTML:

ChatGPT HTML formatting

Extract hyperlinks from a web page:

ChatGPT extract links

(It missed the excellence between inside and exterior hyperlinks right here, clearly.)

It’s also possible to take a listing of URLs and extract simply the domains from them or convert a listing of web sites into HTML hyperlinks (or vice versa).

Moreover, you possibly can carry out some capabilities you would possibly usually carry out in spreadsheets (which can or will not be extra useful than simply performing them in spreadsheets, relying in your proficiency with spreadsheets and workflow).

As a substitute of concatenate or having to discover a record of cities / copy and pasting a listing of states:

ChatGPT spreadsheet functions

Rather than VLOOKUP / IF forms of capabilities, you possibly can create a immediate like:

  • “Create lists of basketball drills from website A and website B, then present me A) the drills they each cowl and B) the drills which are lacking from every record that the opposite covers.”

Code for easy instruments and widgets

As I walked by in this article, you need to use ChatGPT that will help you construct easy instruments like calculators that may improve content material, provide you with an opportunity to rank for particular phrases (like {topic} calculator), and provide you with one thing to advertise through outreach.

Rewrite content material

Should you give ChatGPT particular directions on issues like tone and what to incorporate, it might probably provide help to rewrite or flesh out content material:

ChatGPT rewrite content

Outreach assistant

Whereas ChatGPT can’t discover contact data for you (not less than for now), there are some particular outreach duties it might probably carry out.

Like getting a listing of concepts of locations to visitor submit:

ChatGPT outreach assistant

Or drafting a template for an outreach electronic mail. That is probably significantly useful if English isn’t your first language:

ChatGPT outreach assistant template

Infuse your prompts right here with your personal tone and content material preferences to ensure the template you get is nearer to being constant together with your typical outreach emails.

You possibly can even craft a whole auto-responder sequence:

ChatGPT Autoresponder Sequence

Or you might create various kinds of outreach lists:

ChatGPT outreach lists

And as you’re employed by the outreach course of, you possibly can doubtless discover much more alternatives to leverage ChatGPT.

Get the each day e-newsletter search entrepreneurs depend on.

The unhealthy

In my expertise, a lot of the bother you may run into with ChatGPT will probably be:

  • Asking the instrument to finish a course of whole-cloth for you (relatively than explicit capabilities).
  • Not offering sufficient oversight.

Publications have already been accused of publishing AI-generated content material with errors and plagiarized content material. 

If we would unleashed ChatGPT to do all of our key phrase analysis for us, we doubtless would not have gotten a number of traction.

Whenever you attempt to assign it duties like technique, you may typically get the identical sort of boilerplate recommendation you’d get from a beginner-level X ideas article on Google:

ChatGPT marketing plan

And with out a number of human enter (particular prompts, modifying, and certain a mixture of human and AI content material weaved collectively), you may doubtless get warmed-over content material.

Relying in your objective (and your threat threshold), which may be nice.

Chances are you’ll not want your meta descriptions, FAQs or sure articles or pages to be “10x”. However be sure to perceive what you are getting.

The ugly

After all, some areas, like health-related content or crucial duties, in your website can go sideways:

Be significantly conscious of ChatGPT’s limitations 

In relation to ChatGPT prompts and Search engine optimisation, you wish to proceed with warning.

Get good at creating your personal prompts and sourcing inspiration (or productiveness enhancements) from prompts different individuals share.

Listed here are a number of nice articles with extra Search engine optimisation prompts for ChatGPT:

  • Joe Hall’s record of technical Search engine optimisation prompts.
  • Authority Hacker’s record has some immediate concepts I have never seen elsewhere.
  • Aleyda Solis has a complete record.
  • Kristin Tynski constantly shares some nice superior ChatGPT prompts and scripts for numerous content material and Search engine optimisation-related duties.

Opinions expressed on this article are these of the visitor creator and never essentially Search Engine Land. Workers authors are listed here.

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