Aqua Pura refreshes strategy with TIA Prolific North

Aqua Pura, the main, Cumbria-sourced pure mineral water, has appointed inventive design company TIA (The Particular person Company) to refresh its buyer base and help gross sales.

The Leeds company will deal with all facets of promoting for the water model, together with managing its function as official hydration companion for the Nice Run Sequence, internet design and growth, on-pack promotions, social media administration, and e mail outreach.

TIA, which specialises in offering shoppers with model administration, graphic design, social media administration, and internet design and growth, will even devise and implement inventive campaigns, kicking off with PURAdventures from Could 1 by way of to October 31.

Michelle Edgar-Parson, managing director at TIA stated: “With our huge drinks expertise, our technique for 2023 was to work with extra challenger manufacturers in that sector. Not solely does the Aqua Pura temporary play to our strengths, it’s an unbelievable model and nice enjoyable to work on.

“We’re combining inventive campaigns with a strategic, results-driven advertising plan to help Aqua Pura in rising its market place and fascinating with a selected viewers that now we have recognized because the true Aqua Pura client.”

Terri Cooper, advertising supervisor at Aqua Pura added: “TIA is an extension of my workforce and the best way we work collectively gives the house wanted to be actually collaborative.

“We each come to the desk with concepts which, in my expertise, isn’t at all times the best way in bigger built-in businesses the place typically concepts are delivered for suggestions solely. This implies we get one of the best for the model and I’m able to keep near the model technique.

“There’s additionally agility and adaptability in the best way that TIA works. We smash the tightest of deadlines and even discover room to have enjoyable alongside the best way.”

The Aqua Pura win follows a £1m turnover-breaking 2022 for TIA. Its roster of current shoppers within the drinkss ector consists of Refresco Drinks, Aston Manor drinks , Mr Freeze, SUSO, Sunny D, Del Monte, Welch’s and Ben Shaws.