Director, Digital Advertising – United States of America

The Director of Digital Advertising, in partnership with Vice President, Communications and Advertising and Vice President, Partnerships and Growth, will create and implement multi-channel advertising and marketing technique to drive CORE’s strategic targets with an emphasis on elevating mission consciousness, creating model loyalty and in the end driving new donor/ambassador/volunteer/companion acquisitions and fundraising. This place will work to help organizational strategic targets with an emphasis on Communications, Growth, Partnerships, Occasions and VIP/Celeb Ambassadors. The perfect candidate has expertise creating and executing digital advertising and marketing campaigns whereas managing and galvanizing a staff. They are going to be snug with day-to-day advertising and marketing actions in addition to long-term technique, thriving beneath tight deadlines and quickly altering wants.

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Essential Duties:

• This place won’t solely design advertising and marketing technique but additionally execute day-to-day plans in collaboration with Communications and Growth teammates.
• Oversee progress of web site and social media program and leverage every channel to develop model consciousness and loyalty by way of genuine storytelling; drive conversions together with donations, eCommerce web site gross sales, volunteer registrations and celeb engagement.
• Mentor and coach Digital Media Coordinator and collaborate with him and Comms staff to write down and design compelling content material for social media, electronic mail and web site – contains posts, reels, movies, fundraising asks, digital advertisements, infographics and picture slideshows.
• Develop electronic mail advertising and marketing calendar and segmentation technique for donors, ambassadors and companions and work in coordination with Growth staff to implement; collaborate with Communications staff to develop genuine content material to drive motion.
• Handle integration with and optimize efficiency of on-line touchdown and donation pages together with “Stylish” performance.
• Present suggestions to optimize web site consumer expertise and retail gross sales by way of eCommerce web site to drive conversions together with overseeing search engine optimisation/SEM and Adwords campaigns.
• Develop and implement peer-to-peer fundraising campaigns by way of social channels; implement advertisements and gather content material and vignettes for on-line trigger advertising and marketing campaigns; and optimize alternatives with companions working charity streams, on-line auctions, consciousness campaigns and digital fundraisers.
• Oversee digital advert spend and advertising and marketing campaigns round key annual occasions together with World Refugee Day, Earth Day, Giving Tuesday, Vacation/Finish-of-Yr and humanitarian emergency anniversaries.
• Allow the group to adapt plans quickly to handle breaking humanitarian emergencies, creating efficient digital advertising and marketing campaigns to help fundraising round catastrophe response efforts.
• Set clear KPI metrics for fulfillment, measure analytics, and supply reporting and suggestions to finetune technique.
• Present suggestions for progress of staff to attain strategic targets and probably oversee extra teammates as group grows.

Journey and Direct Report:

Will journey 10%

Direct Report, Digital Advertising Coordinator

{Qualifications}:

• 10+ years Digital Advertising expertise and bachelor’s diploma (or equal) in advertising and marketing, enterprise, or associated subject
• Have to be proficient in social media implementation and technique, web site optimization, Google and social analytics, search engine optimisation/SEM and Adwords, viewers segmentation, digital fundraising campaigns and electronic mail advertising and marketing.
• Robust challenge administration, multitasking, and decision-making abilities in a particularly fast-paced atmosphere
• Glorious written and interpersonal communication abilities
• Metrics-driven advertising and marketing thoughts with eye for creativity
• Robust curiosity or expertise in humanitarian sector, worldwide improvement, public service, or public well being.
• Expertise with Salesforce, Hubspot, Stylish, charity streams and peer-to-peer digital advertising and marketing campaigns.
• Skill to work independently with minimal oversight and meet deadlines.
• Expertise managing workers (this place will handle 1-2 workers)

Abilities:

• Digital Advertising Campaigns
• Social Media Implementation and Analytics
• Web site UX/Optimization
• search engine optimisation/SEM and Adwords
• Digital Fundraising
• E mail Advertising
• Mission Administration
• Writing