Finest UX Design Ideas for Internet Apps

When discussing good UX design for internet apps, the dialog typically appears to revolve round issues like “user-centered design”, “usability”, and “systematic strategy”. These three phrases are important however solely inform a part of the story of what makes good UX. After we dig down under the floor and into the center of UX design, we discover common rules that must be applied at different stages of internet functions.

UX design rules for internet apps are the rules that enable you to make the very best consumer expertise. It’s not simply concerning the fonts and colours however about human notion, psychology, and arithmetic. These rules enable you to to deeply perceive how individuals assume and work so to create a user-centered design on your merchandise. This text seeks to uncover these rules; let’s begin.

Why is consumer expertise (UX) necessary?


Person Expertise (UX) is the fusion of all interactions and emotions you may have whereas utilizing an internet utility. It consists of how they really feel whether or not they have been capable of full their process and in the event that they loved utilizing the appliance general.

Designers use UX instruments to reinforce consumer satisfaction. Good UX design makes an internet utility fascinating, memorable, and straightforward to make use of. It could additionally make it really feel quick, fluid, and polished. Whereas consumer expertise helps customers obtain their targets quicker with much less effort, a nasty one frustrates them and wastes their time.

The last word purpose of UX design is to create an expertise for customers that makes them really feel like they’re utilizing one thing made for them — one thing designed with their wants in thoughts.

Advisable for you: 5 UX Guidelines for Building Better eCommerce Sites (Infographic).

8 prime UX design rules for internet functions

8 top UX design principles for web applications

So if you wish to guarantee a optimistic expertise for customers and enhance revenue over time, listed below are just a few extra concrete UX design rules:

1. Concentrate on the consumer

A dialogue about design wouldn’t be full with out mentioning user-centered design. Creating UX design with the consumer in thoughts means just a few issues:

  • Begin with consumer analysis to know who your goal customers are and what issues you must clear up.
  • Proceed with consumer testing to measure if the product satisfies the consumer’s wants.

Person analysis and testing are important, whatever the trade and internet product kind. So, make sure you honor the user-centricity precept and create a UX design that meets a selected viewers’s wants.

2. Golden ratio

The Golden Ratio has been utilized by artists, architects, and designers for 1000’s of years as a normal proportion to attain magnificence. This design precept will be seen in every little thing from the Nice Pyramids to nature itself.

You possibly can create a extra pleasing consumer expertise in internet design by making use of it to your content material format, typography, and coloration decisions. One of the simplest ways to elucidate the Golden Ratio is with an instance. Let’s take for example an internet site with three columns of content material on it. We wish to divide our display screen into three sections so that every part has equal quantities of house for content material.


If we use conventional strategies for dividing up our display screen, we would make every column 300 pixels extensive (to match our content material). This works nicely sufficient, however we will do higher utilizing the Golden Ratio.

Step one is to find out how a lot house you need between your columns (we’ll use 100 pixels). Then divide 100 by 1.618 (the Golden Ratio quantity): 100 / 1.618 = 62 pixels per column width! So now we all know how a lot house must be between every column.

3. Observe the design hierarchy

The important factor to think about when designing a UX for an internet app is the hierarchy. Design hierarchy isn’t just the order of design parts corresponding to buttons, photos, and textual content however the dimension, coloration, and distinction.

It’s very tempting to put as many parts as attainable on the app display screen to make all of them seen and straightforward to succeed in. However it typically confuses customers, and so they need assistance determining what to do on the crowded display screen. It’d be useful to continuously test the design parts you add towards their supposed context.


Take a look at the above example from Adobe. The textual content on the left image is difficult to learn because the textual content coloration overlaps the background. In comparison with the picture on the appropriate, issues can get fairly clear and straightforward to understand with blurred background.

Chances are you’ll like: UI vs UX Design: The Difference in User Interface & in User Experience.

4. The rule of thirds

Rule of Thirds is a creative guideline that includes inserting important parts alongside the traces created by dividing your display screen into sections vertically and horizontally. This creates pure focal factors for customers to have a look at once they first encounter your website. It helps them get oriented rapidly with little effort on their half.

In line with the Rule of Thirds, it is best to divide a picture into 9 equal elements (three equally spaced horizontal zones and three equally spaced vertical zones). Because of this, you’ll get the picture zones the place the traces intersect and should you place the important parts on these zones, you create essentially the most eye-pleasing expertise.

The thought behind this strategy is that it helps to keep away from inserting material off-center, which might distract the viewer’s eye.


5.  The gestalt rules

Designing is all the time about individuals. So, the UX design all the time consists of the social facet you need to take note of. The Gestalt rules of design are one such facet.

After we have a look at the world, we normally make sense of objects by figuring out related parts or patterns – it is a quick description of how the Gestalt rules work. Under are three main examples of Gestalt rules that enable you to create a greater UX design:

a) The precept of proximity

Folks understand objects which might be shut to at least one one other as a bunch. For instance, should you place photographs of products near their costs, the customers will possible join these parts and perceive that this value pertains to the particular merchandise.

b) The precept of similarity

individuals understand related parts as a unit having the identical operate. For instance, whenever you make buttons of the identical coloration, dimension, or font, your customers will possible assume they share the identical stage of significance (example).


c) The precept of closure

Folks are inclined to make sense of the setting by filling within the gaps to see an entire object. The IBM brand is an effective instance. The brand is solely an association of separated traces. Nonetheless, it’s learn as the corporate’s identify as a result of human brains can fill in lacking data when it sees separated parts.


Picture supply: IBM.

Observe: when working with the precept of closure, a UX designer wants to offer recognizable parts in order that customers can simply fill within the gaps.

6. Constant coloration scheme

The colour scheme is a big one, not simply from a UX and UI level, however as a approach to make your brand stand out from the group. One coloration can be utilized to point associated parts within the UX design of an app. It really works primarily based on the precept of similarity I discussed above.

You should use an analogous coloration scheme for the weather with related features and create a specific visible enchantment.

7. Consistency

Consistency is without doubt one of the important rules in internet design. It’s not nearly utilizing the identical font, coloration, or picture throughout your web site — it’s additionally about constructing a cohesive expertise on your guests.

Consistency makes it simpler for guests to work together together with your website and discover their approach round. It additionally helps construct belief with customers as the web site picture is secure and their expectations are met.


Some widespread patterns utilized in internet functions embrace:

  • Navigation patterns: The principle navigation must be constant all through the positioning in order that customers keep conscious whereas shopping via it. The navigation also needs to be per different pages on the identical web site or utility.
  • Enter fields: Fields corresponding to search packing containers and login kinds ought to have related inputs throughout all pages of the positioning or app in order that customers know learn how to fill them up with out having to learn tutorials or ask somebody for explanations.

You might also like: 8 Epic Ways to Design a Beautiful UX for a Business Website.

8. Accessibility

Accessibility is the benefit of use and understandability of your product for all customers, no matter incapacity. It’s final on this listing, but it surely’s not the least necessary. You must thoughts it in any respect phases of the design course of. If an internet site isn’t accessible, it will probably have critical penalties. Folks with disabilities, for instance, could not be capable of use your website in any respect. Or they can use it solely with nice issue.

Accessibility can be about making certain that each one units are supported — desktop computer systems, smartphones, and tablets — and totally different working techniques (Microsoft Home windows, macOS, Linux. and so on.).


Best UX Design Principles for Web Apps - Summary

To summarize, UX design rules are tips (not guidelines) that assist builders and designers with data structure and stream. A strict design template can solely be utilized to some internet functions. The underside line is to maintain an open thoughts and experiment with totally different rules that work on your explicit state of affairs.

This text is written by Olga Galik. Olga is Enterprise Growth Supervisor at Uptech, which helps to create apps that individuals love. She has all the time been fascinated with expertise and shares Uptech’s expertise with the IT neighborhood. You possibly can observe her on LinkedIn.

Disclosure: A few of our articles could include affiliate hyperlinks; this implies every time you make a purchase order, we get a small fee. Nonetheless, the enter we produce is dependable; we all the time handpick and evaluate all data earlier than publishing it on our web site. We will guarantee you’ll all the time get real in addition to priceless data and assets.

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