Flywheel Software program Publicizes First-of-its-Form AI Viewers Builder

Launch of Marve furthers Flywheel’s mission to make enterprise information accessible to all groups

NEW YORK, March 14, 2023 /PRNewswire/ — Flywheel Software program, a number one supplier of first-party buyer segmentation options for enterprise advertising and marketing groups, introduced right now the beta launch of ChatGPT-powered Marve – quick for “advertising and marketing velocity”– the world’s first AI-driven audience builder to additional improve the self-serve information activation energy of Flywheel’s platform.

Now entrepreneurs can merely describe their audiences in pure language (for instance, “Prospects from the tri-state space who’ve spent no less than 150 {dollars}“), and Marve will robotically generate the viewers utilizing their cloud information warehouse fields in seconds.

“Since Flywheel’s inception as a advertising and marketing answer constructed by entrepreneurs, our mission has been to allow all groups to entry buyer information to enhance communications, reworking the info warehouse into an enterprise progress engine within the course of,” stated Anthony Rotio, Flywheel’s Chief Information Technique Officer. “The creation of Marve is yet one more step we have taken to supply self-serve capabilities to entrepreneurs who wish to drive progress by way of focused campaigns.”

Marve leverages the mixed energy of OpenAI’s ChatGPT and the precision of Flywheel’s Viewers Builder to make pure language viewers segmentation, syncing, and measurement attainable for the primary time. After Marve populates the viewers draft from pure language, Flywheel customers will have the ability to assessment and edit the segmentation standards in Viewers Builder previous to launching campaigns.

“We’re excited to introduce Marve to our clients and the info activation group,” stated Flywheel Co-CEO, David Joosten. “We consider Marve will revolutionize the way in which entrepreneurs construct audiences and in the end drive higher outcomes for his or her enterprise.”

About Flywheel Software program

Flywheel Software program’s Buyer Segmentation Platform is the quickest option to activate buyer information from information cloud platforms on to advertising and marketing and gross sales platforms for cross-channel concentrating on. Flywheel’s no-code interface democratizes entry to supply of fact information, empowering advertising and marketing groups to self-serve viewers creation, activation throughout channels and measure outcomes on any metric. Flywheel Software program has places of work in New York, Chicago, Toronto, San Francisco, and is hiring for a number of Engineering and Gross sales roles. For extra info, go to:

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SOURCE Flywheel Software program

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