Ford Launches Division for Automated Driving Know-how

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Ford has formed a brand new subsidiary that may purpose to develop automated driving techniques for tens of millions of automobiles, the automaker introduced.

Firm officers mentioned Latitude AI would work on “hands-free, eyes-off-the-road” know-how designed to function on lengthy stretches of freeway, in bumper-to-bumper site visitors, or in different conditions that may very well be “tedious, annoying, and unsightly.” Ford mentioned that drivers are already benefiting from its hands-off BlueCruise system and that the applied sciences developed by Latitude may redefine the driver-vehicle relationship altogether.

Sammy Omari, the brand new subsidiary’s CEO, mentioned the corporate believes that automated driving know-how will enhance driver security and unlock “all-new buyer experiences” that may in the end save time and scale back stress. 

The division, headquartered in Pittsburgh, consists of greater than 500 former workers of Argo AI, the autonomous driving agency co-owned by Ford and Volkswagen that was disbanded late final 12 months. Along with Omari — additionally the manager director at Ford’s ADAS Applied sciences — David Gollob will function Latitude’s president, and Peter Carr will function its chief know-how officer.

Along with the corporate’s Pittsburgh workplaces, Latitude will function engineering amenities in Silicon Valley and in Ford’s native Dearborn, Michigan. A highway-speed take a look at campus will likely be positioned in Greenville, South Carolina.

Picture Credit score: jluke / Shutterstock.com

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