Google Removes Embedded Podcasts From Search Outcomes

Google has quietly eliminated embedded podcasts from search outcomes, which implies customers will not have the ability to take heed to podcast episodes instantly from the SERPs.

This modification was first noticed by Podnews, who obtained affirmation from a Google spokesperson that the removing was intentional.

This modification will have an effect on the power to take heed to particular person podcast episodes with out leaving Google, a function that was launched in 2019.

Google will nonetheless embrace hyperlinks to podcast episodes in search outcomes, however customers can not take heed to them instantly from the search web page.

As an alternative, customers shall be directed to the web site the place the podcast is hosted.

The choice to take away embedded podcasts from search outcomes was made to supply a greater person expertise, in response to a Google spokesperson.

“We’re always experimenting with methods to enhance the expertise for our customers,” the spokesperson says in a press release to Podnews.

It’s unclear how this improves the person expertise aside from making a leaner SERP.

Though Google didn’t give any prior discover, eradicating embedded podcasts from search outcomes isn’t sudden because the Google Podcasts app hasn’t been up to date for 18 months.

The transfer will possible be met with some disappointment from searchers who routinely use the function.

However, this alteration may end in extra people subscribing to podcasts as they’ll not have the ability to take heed to them via a fast search.

Google’s determination to take away embedded podcasts from search outcomes may be half of a bigger technique to section out the Google Podcasts product.

The truth that the app hasn’t been up to date for over a 12 months signifies that it could be headed for the Google graveyard.

Nonetheless, this doesn’t suggest that Google is abandoning the podcast trade altogether.

In 2021, a report from Bloomberg revealed that YouTube sought to rent somebody to supervise its podcasting enterprise.

This means that Google is dedicated to enhancing the podcast expertise on YouTube, and the corporate could not wish to compete towards itself in that space.

Per a 2022 examine performed by Edison Analysis, YouTube is the main platform for podcast listening, adopted carefully by Spotify.

That mentioned, it is smart why YouTube is the precedence for Google for podcasts.

It’s value noting that YouTube achieved this stage of recognition with out having a particular podcast class.

Earlier than August, YouTube didn’t have a particular podcast class. Customers needed to seek for them manually.

If Google discontinues its Podcasts app, the corporate will possible shift its focus to YouTube. This might imply {that a} YouTube Podcasts app is on the horizon.

Featured Picture: Primakov/Shutterstock

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