Google Says You Ought to Keep away from Altering URLs Simply For search engine marketing Causes

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Google’s John Mueller has put down some sturdy language towards altering your URLs for search engine marketing causes alone. He mainly stated usually, altering URLs may have a detrimental impression on search engine marketing and that you just in all probability shouldn’t change URLs only for search engine marketing causes.

This got here up in two completely different websites, one on Reddit and the opposite on Twitter over the course of the identical 24-hour interval.

John wrote on Reddit “When you’re an search engine marketing, and billing by the hour to implement this variation, then it will assist your backside line. Will it assist the positioning? Very, very hardly ever (if they’ve horrible URLs which you can’t even copy & paste, possibly). Will a change negatively have an effect on the positioning for some time till it is reprocessed? Most likely. Some danger + often no achieve = … ?”

That’s some sturdy language towards altering URLs for search engine marketing causes…

Then John wrote on Twitter “When you change URLs, you must do redirects per web page. There is not any most variety of redirects per web site. Additionally, seemingly you are taking pictures your self within the foot for some time for no seen achieve. Change URLs for actual causes, not for handwavy “good for search engine marketing” causes.”

Possibly even sturdy language towards altering URLs.

I’ve additionally by no means been a fan of adjusting URLs for search engine marketing causes. In actual fact, my previous tales on this web site nonetheless have the unique URL construction, as a result of I did not need these URLs to vary for search engine marketing causes. I might typically go to nice lengths to keep away from altering URLs for search engine marketing and different causes, even whether it is extra work for my builders.

Discussion board dialogue at Reddit and Twitter.



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