How Rabbithole took Leeds Pageant of Concepts in a courageous, inflatable design course

“Again then, the competition was extra arts and efficiency centered,” says Mark and Tim. Rabbithole describes how the 2021 id was extra scientific and tutorial in model; nodding to the work of designer Neri Oxman, it resembled natural matter grown in a laboratory. By the point LIFI 2022 got here round, these visuals felt too high-brow for the competition itself, which hoped to interact everybody from households to the informal attendee with an up to date format. “The competition’s refocusing on new concepts and innovation empowered us to push for braver, more-experimental imagery.”

Rabbithole started by experimenting with movement and 3D with Joseph, impressed by extra playful, accessible themes of sweets and “Aardman’s Morph character”. The revamped id does have among the identical stuff as LIFI 2021, although – particularly brilliant pink sort. “Pink was probably the most recognisable factor of the model,” says the studio. “In a former yr, all of the landmark buildings in Leeds have been lit pink. Travellers to Leeds on the time of the occasion referred to as it ‘the pink metropolis’.”

Loads of the progressive nature of the id additionally got here from conversations with Joseph posing heady questions across the nature of the competition, like: “What does the formation of an concept appear like?”

The up to date look finally mirrored how the 2022 competition occupied a novel area within the metropolis’s cultural programme with its revamp to welcome new concepts and dwell debate. “That sort of model positioning, the place you fill a transparent hole, is at all times highly effective,” the studio assures.