Lion’s Roar is hiring an Viewers Improvement & search engine marketing Specialist

Lion’s Roar is hiring an viewers improvement specialist (ADS) to assist us develop our viewers and lengthen our attain throughout all our publishing merchandise. The ADS will assist develop and optimize content material plans to draw new readers and construct loyalty with current audiences, maximizing our affect throughout our print and digital channels.

The ADS will work throughout departments to tell content material and subscription methods, counting on deep evaluation of viewers information, and their expertise with rising and fascinating audiences. The ADS must also have an eye fixed for income, with an understanding of how subscriptions, donations, e-commerce, and partnerships come collectively to construct a robust base of assist for our non-profit media work.

The best candidate will probably be somebody who deeply understands the digital media business, is extremely analytical, and is nimble and artistic with the flexibility to include information and testing into the decision-making course of. Lion’s Roar wants people who find themselves good communicators, have an entrepreneurial spirit, an inherent understanding of the net, and one eye on technique. Curiosity, motivation, and rigor are a should, and a love for the model is a plus.

Main tasks:

  • Collaborate with workforce leads and different stakeholders in Advertising, Editorial, and Enterprise Improvement to create and execute on data-driven viewers development plans and ways throughout a wide range of platforms, whereas sustaining consistency with our editorial mission and targets.
  • Advise the digital Editorial workforce on day-to-day optimizations for on-site engagement, search, and social media. Lead periodic workshops on search engine marketing and engagement finest practices.
  • Conduct key phrase analysis, competitor evaluation, linking constructing, and on-site optimization as a part of a complete search engine marketing technique to develop web site visitors.
  • Handle KPIs utilizing Google Analytics dashboards, Google tag supervisor, conversion and occasion monitoring and evaluation.
  • Incorporating viewers information and evaluation, assist the Editorial workforce develop distribution methods throughout a number of platforms to amplify and lengthen the attain of Lion’s Roar content material by way of search engine marketing, newsletters, social media, partnerships, and extra.
  • Assist broaden and improve methods to drive reader engagement, time on website, and reader loyalty.
  • Handle viewers surveys and content material testing, distribution combine, and headline and picture optimization.
  • Work carefully with product groups to boost product improvement and subscription choices.
  • Establish new development alternatives and finest practices based mostly on rising digital tendencies, aggressive enterprise intelligence, and client perception.
  • Put together and current an annual Content material and Viewers report detailing our hits, misses, and alternatives throughout platforms, presenting each the information and evaluation to tell content material, product methods, and ways for the yr forward. Quarterly updates will even be required to permit us to trace our progress in the direction of our viewers improvement targets.

Particular {qualifications} and expertise:

  • Bachelor’s Diploma or equal in a associated area (journalism, communications, advertising, analytics, enterprise) required.
  • 3+ years of expertise in advertising or media, with an intensive understanding of on-line enterprise fashions, viewers improvement methods and ways.
  • Direct expertise rising audiences by means of search engine marketing, social, e mail, cellular app, and partnerships.
  • Detailed data of main internet and social analytics instruments akin to Google Analytics, Moz, Ahrefs, Semrush, and many others.
  • Expertise working checks to optimize consumer expertise, engagement, and conversion.
  • Skill to obviously articulate and current analyses to all ranges of administration, together with Editorial and Publishing management.
  • Entrepreneurial, digitally savvy, with distinctive analytical, quantitative, problem-solving, and important pondering expertise.
  • Familiarity with Buddhism and/or mindfulness is a robust plus.

Lion’s Roar is dedicated to a office tradition of respect, inclusion, fairness, and variety. We acknowledge and rejoice the precious variations amongst us. If you happen to require lodging to finish the applying course of, please contact us.

Wage: $48,000 to $54,000 commensurate with expertise. We provide a beneficiant advantages plan efficient upon hiring. The work relies in Halifax however consideration will probably be given to distant candidates.

Deadline for Purposes: March 16, 2023

To use please ship masking letter and resume to Cindy Littlefair at [email protected]

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