BERLIN, Jan. 19, 2023 (GLOBE NEWSWIRE) —, the worldwide chief for insights administration options, has introduced the event of a brand new portfolio of Synthetic Intelligence for Shopper Insights (AICI) merchandise tailor-made to serve enterprise market analysis and client insights groups.
The primary product within the portfolio, to be launched in Q2 2023, will pioneer using an AICI assistant that may be embedded inside customary purposes to help interactive decision-making for client companies 24/7, and can leverage the OpenAI Giant Language Mannequin (LLM).
This new product provides generative AI capabilities to Market Logic’s experience in managing market and client insights inside enterprise organisations. Relatively than producing search ends in an inventory, this know-how will permit enterprise customers to obtain full, pure language solutions to their market and client intelligence questions.
“This product will release precious sources for insights groups whereas concurrently driving an insights-driven tradition by offering trusted insights built-in instantly into your day by day workflows,” stated Olaf Lenzmann, Chief Innovation & Product Officer at Market Logic Software program. “Finally, this implies firms could make higher choices and ship stronger ROI on their analysis. We’re excited to be taking this subsequent step into the world of AICI and to proceed constructing higher insights options with our purchasers and companions.”
The announcement builds on Market Logic’s lengthy historical past of innovation throughout the insights business. The corporate’s award-winning insights engagement platform has helped purchasers akin to Nike, L’Oréal, Mercedes-Benz, Phillips, and Unilever to centralize all inside and exterior information belongings, conduct new analysis, and join with enterprise stakeholders by a single hub.
Market Logic has already enlisted a number of Fortune 500 lead customers in its restricted beta program for the AICI assistant product. The corporate plans to launch the product globally later this 12 months.
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About Market Logic
For greater than 15 years, Market Logic has partnered with the world’s most revolutionary firms to assist activate their client and market insights. The corporate’s end-to-end insights platform is a company-wide place the place groups can inform, align, and develop their enterprise. Serving a world shopper base, Market Logic works throughout verticals, enabling CPG, healthcare, retail, automotive, finance and telecoms organizations to entry 600+ analysis companies and 1000+ business sources to create memorable, actionable insights at a fraction of the time and price. Go toto be taught extra.
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