MAYO Net + Advertising and marketing Providers Launches New Model and Web site for Pointe Place

Pointe Place in Dover New Hampshire

Ariel View of the Pointe Place Neighborhood in Dover, New Hampshire

Sunrise Cafe at Pointe Place

Dawn Cafe at Pointe Place

Integrated Massage & Wellness at Pointe Place is one of many businesses located in this mixed use community

Built-in Therapeutic massage & Wellness at Pointe Place

A extremely sought-after residential group, Pointe Place charged MAYO with elevating consciousness about why it’s greater than only a excellent spot to stay.

Pointe Place was successful story earlier than we began. We’re honored to be a part of their staff, serving to unfold the phrase about why it’s not simply one other place.”

— Carrie Mayo, MAYO’s Founder and Inventive Director.

DOVER, NEW HAMPSHIRE, UNITED STATES, January 24, 2023 / — Situated simply two miles from downtown Dover, Pointe Place has taken the conveniences of the city mixed-use mannequin and introduced it to an expansive suburban area. With a number of native companies providing purchasing, eating, {and professional} companies, the rebranding objective for this Summit Land Growth undertaking was to convey what makes this group particular and increase consciousness outdoors the residential group.

“When folks come right here for the primary time, they immediately really feel at dwelling.” stated Nathanial Leach, Property Supervisor at Pointe Place. “It’s that real heat and friendliness that’s made our group thrive since 2018 and the explanation for our exceptionally excessive degree of resident demand, retention and satisfaction.”

MAYO initially sat down with residents, workers, potential residents and enterprise homeowners to do in depth analysis after which to share the model positioning plan. The consequence was an overwhelmingly constructive response that nearly appeared too good to be true.

“There was such a transparent and profound shared need to stay nicely and be nicely amongst all audiences,”stated Barrie Hanlon, Model Strategist at MAYO.“The extent of happiness and connection to one another was like nothing we’d seen earlier than – making that the plain place to focus the model.”

MAYO’s analysis additionally uncovered that most individuals who frequented Pointe Place companies valued that they have been in contrast to these present in malls or chain shops. “I constructed my enterprise round offering distinctive furnishings and residential decor choices, so my clients are on the lookout for one thing totally different and in addition recognize that the place I’m positioned is quiet, handy and simple to park.” stated Christina Van Blake, proprietor of HOME and Home + House, retail shops providing dwelling furnishings, decor and design companies at Pointe Place.

Following in depth analysis, MAYO created a brand video and new website that captured the distinctive facets of Pointe Place. “The relationships folks have listed below are like one thing you’d discover in a small neighborhood,” stated Leach. “However we’ve struggled with the best way to convey that in our model and advertising and marketing supplies. Because of MAYO we created one thing that speaks to who we genuinely are.”

“Pointe Place was successful story earlier than we began,” stated Carrie Mayo, MAYO’s Founder and Inventive Director. “We’re honored to be a part of their staff, serving to unfold the phrase about why it’s not simply one other place.”

About MAYO Web + Marketing Services

A full-service net + advertising and marketing company, MAYO’s mission is to construct manufacturers that enhance profit, whereas caring for folks and the planet. For over 20 years, MAYO has labored with tons of of companies to create model and advertising and marketing campaigns that improve income whereas minimizing waste. Utilizing information to drive outcomes, MAYO provides deep experience within the vitality, surroundings, development and manufacturing industries and is a member of 1% for the Planet and a Licensed B Corp. To study extra, go to

Barrie Hanlon
MAYO Net Design + Advertising and marketing Providers
+1 207-712-1422
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Pointe Place Model Video by MAYO

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