Meridian Group Merging with WB Advertising

Acquisition creates largest full-service company serving purchasers in Southeast Virginia

VIRGINIA BEACH, Va., March 14, 2023 /PRNewswire/ — Meridian Group, a full-service built-in advertising and marketing and communications agency, is now beneath the umbrella of Five Hill Capital, the mum or dad firm of WB Marketing. This month, 5 Hill Capital acquired majority curiosity in Meridian Group from Joe Takach, the company’s founder. After 43 years within the business, Takach is now semi-retired however will proceed to function a marketing consultant.

“As I step again right into a consulting position to take pleasure in extra time with my household, I do know I am leaving the company in wonderful arms and sit up for watching an already wonderful workforce of promoting, advertising and marketing and public relations professionals additional develop and serve purchasers in significant methods,” stated Takach.

This acquisition joins the forces of two well-established Hampton Roads–primarily based businesses to type the most important and most well-rounded, full-service company serving purchasers in Southeast Virginia. By pooling sources and merging operations, present and new purchasers in search of conventional and digital promoting, advertising and marketing and public relations providers could have much more entry to business professionals with many years of mixed expertise to assist construct prime manufacturers and drive outcomes.

“I’m excited to construct upon the legacy of Meridian Group and produce extra providers, deeper insights and inventive abilities to the market,” stated Invoice Brunelle, the newly named president of Meridian Group. “We’ve the nice fortune of working with lots of the prime companies within the space and now, we’ve extra expertise and depth than anybody else to make a distinction for our purchasers. This is among the most fun occasions in my 30+ yr profession, and the longer term has by no means been brighter.”

“We’ve remodeled WB Advertising over the previous few years and established ourselves as a premier digital and inventive company available in the market with a ardour for purchasers and transformation,” stated Jean Matacunas, CEO of WB Advertising. “This mixture allows us to deliver this identical ardour and enjoyable to extra purchasers, daily.”

The mixed group will keep each its present Norfolk and Virginia Seaside places of work and combine full-service artistic, digital, media, public relations, video and net improvement providers.

About Meridian Group

Meridian Group is an promoting, public relations and digital advertising and marketing agency situated in Virginia Seaside, Virginia, specializing in constructing prime manufacturers by the Why Course of^™. The company has greater than 40 years of expertise guiding small and enormous corporations and organizations to grow to be leaders of their respective classes. Meridian Group serves greater than 25 purchasers together with STIHL Inc., the Metropolis of Virginia Seaside, The Breeden Firm, The Chrysler Museum of Artwork, Hilton Norfolk The MAIN, Waterside District, Plasser American, Smithfield Meals, ACCESS Faculty Basis and New Ravenna. For extra info, go to themeridiangroup.com.

About WB Advertising

With greater than 60 years of expertise, WB Advertising was established in 1960 as a full-service company serving the Hampton Roads space. Initially referred to as Waters Promoting, then High Line Advertising dba Waters & Bridgman Advertising Options earlier than being acquired in 2020 by 5 Hill Capital, WB Advertising gives award-winning artistic, branding, graphic design, digital advertising and marketing, net design and improvement, conventional media and print promoting, video manufacturing, search engine optimisation and extra. The company serves greater than 30 purchasers together with the Metropolis of Norfolk, Virginia Well being Providers, The Breeden Firm, the Metropolis of Manassas, Virginia Opera, SPAR, Peninsula Funeral House, Bryan Ramsey Design and Carmines, Robbins and Firm. For extra info, go to WBmarketing.com.

About 5 Hill Capital

5 Hill Capital is a non-public funding agency that invests versatile, long-term capital in partnership with business executives to assist corporations speed up progress and maximize potential. For extra info, go to fivehillcapital.com.

SOURCE MERIDIAN GROUP, THE