Meta explores strategic options for Kustomer business-software agency – ThePrint –

(Reuters) – Meta Platforms Inc stated on Friday it’s exploring strategic options for customer support firm Kustomer that it acquired in a course of ending final yr.

“We’re at the moment exploring strategic options for Kustomer and can proceed to help Kustomer’s product and buyer base all through this course of,” the Fb proprietor stated in an emailed assertion to Reuters, with out offering extra particulars on the options.

The Wall Road Journal, which first reported the information on Friday, stated Meta is planning to divest Kustomer because it seems to be to seems to be to refocus on its core enterprise, citing the corporate and folks conversant in the deliberate deal.

Kustomer sells CRM software program for companies to speak with customers by telephone, electronic mail, textual content messages, WhatsApp, Instagram and different channels. It had seen a utilization soar throughout the COVID-19 pandemic.

Meta has made the choice to concentrate on its quickest rising enterprise messaging choices, together with the monetization alternative for WhatsApp in mild of the corporate’s “effectivity efforts,” the corporate stated.

(Reporting by Yana Gaur, Rishabh Jaiswal and Anirudh Saligrama in Bengaluru; Enhancing by Diane Craft and William Mallard)

Disclaimer: This report is auto generated from the Reuters information service. ThePrint holds no responsibilty for its content material.