Meta explores strategic options for Kustomer business-software agency

March 10 (Reuters) – Meta Platforms Inc (META.O) mentioned on Friday it’s exploring strategic options for customer support firm Kustomer that it acquired in a course of ending final 12 months.

“We’re at the moment exploring strategic options for Kustomer and can proceed to assist Kustomer’s product and buyer base all through this course of,” the Fb proprietor mentioned in an emailed assertion to Reuters, with out offering extra particulars on the options.

The Wall Road Journal, which first reported the information on Friday, mentioned Meta is planning to divest Kustomer because it seems to be to seems to be to refocus on its core enterprise, citing the corporate and other people acquainted with the deliberate deal.

Kustomer sells CRM software program for companies to speak with shoppers by telephone, e mail, textual content messages, WhatsApp, Instagram and different channels. It had seen a utilization soar throughout the COVID-19 pandemic.

Meta has made the choice to deal with its quickest rising enterprise messaging choices, together with the monetization alternative for WhatsApp in gentle of the corporate’s “effectivity efforts,” the corporate mentioned.

Reporting by Yana Gaur, Rishabh Jaiswal and Anirudh Saligrama in Bengaluru; Enhancing by Diane Craft and William Mallard

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