No, Running a blog Is Not Dying Anytime Quickly 

I lately noticed a clip of a well known creator who mentioned, “Running a blog is lifeless. Individuals solely watch movies.”

This was coming from somebody who has bought thousands and thousands of books and remains to be promoting lots of of 1000’s of books a 12 months. To me, it sounded disconnected from actuality.

Individuals nonetheless prefer to learn. Not everyone seems to be hooked on watching movies. Simply have a look at your self. You’re studying this weblog publish. 

In case you’re like me, you additionally still read books. 

What do individuals suppose? We’re all sixteen-year-olds who’re glued to their telephones, watching ticktock movies? 

Give me a break. Blogs should not lifeless. 

In actual fact, running a blog has develop into an more and more fashionable type of content material creation and advertising over the previous few years as a result of platforms, AI, and different instruments make it simpler to succeed in extra individuals. 

However nonetheless, individuals who learn have all the time been within the minority. And I feel that’s what most individuals who suppose that “video is the long run” don’t get. Positive, individuals are getting lazier they usually need you to feed them content material.

However give it some thought. Do you actually need to serve these sorts of individuals?!

Your entire motive I began running a blog and writing books is that individuals who learn are my sort of individuals. I write as a result of I learn. And individuals who want studying are simply completely different. 

Nonetheless, that’s not the rationale running a blog isn’t lifeless and shall be round sooner or later. To elucidate why…

Let’s speak concerning the historical past of running a blog

The start of running a blog will be traced to the digital period beginning as early because the early 90s. Lengthy earlier than “running a blog” was even an thought, communities have been already taking form with Usenet and on-line companies offering a platform for individuals to get related.

Jorn Barger was the innovator who first coined “weblog” in 1997, and Peter Merholz made waves by taking that time period additional when he shortened it to ‘weblog’, which turned broadly used. 

Taking issues even a step additional, Ev Williams created a complete way of life centered round running a blog together with his service, Blogger. He additionally popularized the phrases: “weblog” and “Blogger.”

So blogs have been round for 30 years. Right here’s why it’s doubtless they are going to be round for one more three many years.

The Lindy Impact

The Lindy Impact is an idea that states that the long run life expectancy of some non-perishable gadgets is instantly proportional to their present age. 

The time period Lindy originated from an article written by Albert Goldman in The New Republic in 1964 titled “Lindy’s Legislation”. The time period refers to a delicatessen in New York known as Lindy’s, which was a well-liked gathering spot for comedians. They met there each day to debate their experiences and analyze the current developments in present enterprise.

But it surely was Benoit Mandelbrot and Nassim Taleb who developed the thought into what it’s now. 

Mandelbrot and Taleb argue {that a} lifespan will be prolonged with every passing day because it has already survived previous its anticipated lifespan.

In Taleb’s 2012 guide, Antifragile: Things That Gain from Disorder, he explains the idea as follows:

“If a guide has been in print for forty years, I can count on it to be in print for one more forty years. However, and that’s the important distinction, if it survives one other decade, then it will likely be anticipated to be in print one other fifty years. 

This, merely, as a rule, tells you why issues which have been round for a very long time should not “growing older” like individuals, however “growing older” in reverse. Yearly that passes with out extinction doubles the extra life expectancy. That is an indicator of some robustness. The robustness of an merchandise is proportional to its life!”

If one thing survives essentially the most vital stage, you may count on it’s going to live on. That is additionally true for companies.

An organization that’s round for a 12 months will doubtless be round in one other 12 months, however not in 10 years. An organization that’s survived lengthy sufficient to be in enterprise for 10 years will doubtless nonetheless exist in 10 extra years.

Video shouldn’t be the holy grail

So running a blog is established and confirmed. It’s a strong system. And folks nonetheless like to learn.

“However video is healthier!” 

Says who? A bunch of specialists who love creating movies? After all. 

Have you ever ever heard a standard butcher saying that meat is dangerous? Or are you aware a baker who says bread is dangerous for you?

As soon as once more, that’s a bias. The bias of self-interest is the tendency for individuals to prioritize their very own pursuits, beliefs, or agendas. 

This could result in selections and actions that aren’t in the very best curiosity of everybody concerned, however somewhat favor a person’s vested pursuits.

So when individuals overly promote a selected thought, medium, technique, and so forth, all the time be skeptical.

That is additionally true for this text about blogging. Make up your individual thoughts. The reality is; there’s no holy grail. Video shouldn’t be the reply to each single advertising problem. 

Positive, you need to attain a much bigger viewers, however that doesn’t imply you will need to create movies or die.

Running a blog adjustments, however the craft doesn’t

Look, running a blog can also be altering yearly. It’s now not a matter of writing just a few weblog posts and placing up advertisements so you may earn a dwelling.

As a blogger, you have to be dynamic. Perhaps meaning you create movies, programs, podcasts, teaching applications, and so forth.

I’m all about constructing a enterprise round your weblog so you may earn a dwelling. I’ve executed that with books and programs. I even train that in my course, digitalbusiness.school.

However do not forget that writing is a craft. The extra time you spend doing different issues the much less time you’re writing.

How do you develop into a greater author? By writing. Everybody is aware of that. And but, so many individuals get lured by the promise of fame and cash from social media or YouTube.

Being a filmmaker and a blogger are two fully various things. Simply since you’re a superb storyteller doesn’t make you a superb filmmaker. 

No matter you do, choose one thing you might be. What are you? A author? An entertainer? Filmmaker? It’s as much as you to resolve.

Merely spend the vast majority of your time doing the factor you really are.

Writers write.