Parker’s Hires Loyalty, Advertising and Expertise Acquisition Leaders

parker's Nick Hand Miranda Hendricks Vanessa Lehnen

{Photograph} courtesy of Parker’s

Comfort-store retailer Parker’s Corp. has employed three new workforce members to assist the corporate’s growth and expansion throughout coastal Georgia and South Carolina via enhanced advertising and marketing efforts, loyalty program administration and expertise acquisition.

Savannah, Georgia-based Parker’s owns and operates roughly 70 c-stores all through coastal Georgia and South Carolina and launched a $50 million expansion into the Charleston, South Carolina, market and past in 2019.

The brand new hires at Parker’s embody:

  • Nick Hand. Serving because the loyalty and model supervisor, Nick Hand (left) designs and executes advertising and marketing campaigns that drive model engagement, enhance Parker’s Rewards loyalty program enrollment and create customized buyer journeys. Skilled within the meals and beverage business, he’s the previous digital advertising and marketing supervisor for Tijuana Flats Eating places, the place he managed all digital facets for greater than 125 places throughout 4 states. Newsweek named Tijuana Flats’ Rewards Program, below Hand’s management, because the No. 6 Loyalty Program in America in 2021. He brings greater than a decade of expertise in graphic design, net design, SEO, digital advertising and marketing and model loyalty administration to his place at Parker’s. Earlier in his profession, he served because the director of digital advertising and marketing and applied sciences for 727 Digital, digital content material and website positioning developer for AAA Nationwide and as a senior net designer and UX developer for GeoNorth.
  • Miranda Hendricks. Serving as the brand new advertising and marketing supervisor at Parker’s, Miranda Hendricks (middle) oversees Parker’s web site, print and digital media platforms and creates video content material that represents the corporate’s model and mission. A communications specialist, Hendricks brings 5 years of nonprofit and business-to-consumer expertise to her new place. Earlier than becoming a member of Parker’s, Hendricks served as a content material advertising and marketing assistant for Brewton-Parker School in Mount Vernon, Georgia, the place she crafted content material for web sites, brochures, press releases, e-mail campaigns, ads and social media. She additionally based her personal graphic design firm, Mevelyn Designs, and served as a graphic designer for 50/50 Ladies on Boards and StartChurch. Her expertise combines copywriting, graphic design, net design, social media administration, advertising and marketing technique and branding.
  • Vanessa Lehnen. Serving as chief of expertise acquisition, Vanessa Lehnen (proper) is a human assets enterprise accomplice accountable for Parker’s recruiting methods, and she or he oversees the recruiting workforce. She is a liaison and advisor to the corporate’s management workforce and implements expertise acquisition, range and inclusion initiatives in addition to tradition and engagement methods that appeal to best-in-class associates, enhance organizational effectiveness and leverage aggressive benefit to speed up progress. Previous to becoming a member of Parker’s, Lehnen served because the expertise acquisition enterprise accomplice for Goodwill Southeast Georgia; labored at CitiTrends recruiting division in Savannah; and served as a range specialist and recruiter for ATL Search Group in Atlanta.

Parker’s employs greater than 1,200 people and completes greater than 125,000 transactions each day. The chain serves Southern-inspired Parker’s Kitchen meals created from scratch on-site together with hand-breaded Southern fried hen tenders, macaroni and cheese, a breakfast bar and each day specials. The Parker’s Rewards loyalty program, which incorporates greater than 300,000 members, has saved Parker’s clients greater than $15 million up to now, in line with the corporate. Parker’s is No. 99on CSP’s 2021 Top 202 rating of c-store chains by retailer depend.

Members assist make our journalism attainable. Change into a CSP member at this time and unlock unique advantages, together with limitless entry to all of our content material. Sign up here.

Need breaking information at your fingertips?

Get at this time’s need-to-know comfort business intelligence. Signal as much as obtain texts from CSP on information and insights that matter to your model.



Source link

Add a Comment

Your email address will not be published. Required fields are marked *