The RTB House group is increasing. Whitepress®, a Polish start-up that RTB Home acquired in 2021, is saying additional development of the group with the acquisition of Senuto – an organization specialising in search engine optimization, huge information, analytics, and advertising.
Based almost a decade in the past, WhitePress® has change into the main content material advertising platform in Europe. In September, the corporate celebrated its entry into one of many largest international markets – Brazil. WhitePress® Group is now saying the acquisition of Senuto, a technological chief amongst search engine optimization platforms, which can enable the previous to strengthen its worldwide provide and the latter to develop and grow to be new markets.
The acquisition maintains Senuto’s full independence and self-reliance on the present model and crew. CEO Damian Sałkowski will stay within the construction of the Senuto administration board, who will even help the event of the WhitePress® platform, whereas the founding father of WhitePress®, Paweł Strykowski, shall be concerned within the improvement of Senuto.
“This transaction isn’t solely an necessary enterprise funding, however above all an incredible alternative for WhitePress® to change into one thing greater than a market, due to the suitable expertise, AI, data of the search engine optimization trade, and the experience of Senuto specialists. The acquisition primarily entails instruments that complement each other properly – the identical market, goal group, and companies. Due to this fact, we assume that this synergy and the opportunity of cross-selling will improve the worth of each firms radically. We estimate that the corporate will achieve 10% on this transaction when it comes to revenues, and as a lot as 80% on prospects. Becoming a member of forces with Senuto is not going to solely enable us to strengthen our main place within the space of content material advertising automation and search engine optimization actions in Poland but additionally overseas. The alternate of mutual know-how will definitely assist right here as each manufacturers are dynamically working exterior the nation,” says Paweł Strykowski, CEO of WhitePress®.
“One in every of Senuto’s largest targets is to construct a robust worldwide platform to help search engine optimization strategists. We all know that by becoming a member of forces with WhitePress®, an organization that understands international scaling completely and is already current with its platform in 27 nations world wide, we are going to considerably speed up the achievement of this objective. We imagine that our expertise is ready to enhance the WhitePress® service, whereas our accomplice will complement Senuto’s current provide. The comprehensiveness and integrity of companies within the advertising trade are significantly necessary in the present day as a result of specialists are continually on the lookout for new and improved instruments that may be built-in. I imagine that this resolution will contribute to making a aggressive provide on the worldwide market,” Damian Sałkowski, CEO of Senuto concludes.
WhitePress® & Senuto will present expertise that can save money and time
Plans for the close to future embrace a robust integration of each firms when it comes to instruments, entry to analytics, all information, and the method of monetising the platforms. Senuto will help WhitePress® within the implementation of superior applied sciences based mostly on huge information and AI. With a robust give attention to the mixing of each companies, the objective of the businesses is to offer an answer that can enable for more practical utilisation of budgets and simpler planning of search engine optimization actions. This resolution is to be inexpensive and permit customers to cut back the variety of instruments concerned within the search engine optimization course of. In 2023, Senuto’s companies shall be launched to a number of European markets.
Leaders of Polish martech
WhitePress® is a market platform that helps the creation and distribution of on-line articles. The platform stays extremely scalable internationally. It covers 25 European nations in addition to Turkey and Brazil and offers entry to greater than 50,000 publishers. WhitePress® belongs to RTB Home, a worldwide firm offering modern advertising options for the biggest manufacturers from world wide, and employs 140 folks in complete.
Senuto is a expertise firm and a SaaS platform, based in Poland in 2016. It helps the evaluation of positioning outcomes, helps positioners within the area of search engine optimization technique, and offers the Content material Suite module that automates the creation of content material in step with Google’s expectations. The platform is utilized by 14,000 customers day by day and is consistently rising.