search engine marketing start-up eyes development after elevating six-figure sum

SEO start-up eyes growth after raising six-figure sum



A Leicestershire-based search engine marketing start-up is seeking to develop its platform and increase its crew after elevating virtually £700,000.

Hike search engine marketing has secured £675,000 in an funding spherical led by DSW Ventures with co-investment from incumbent investor Jenson Funding Companions.

Hike’s DIY search engine marketing platform is designed to assist small companies enhance their visibility on Google in a cost-efficient means.

The corporate was based by chief govt Andrew Allen and chief know-how officer Kieran Headley, who labored collectively as search engine marketing specialists earlier than beginning the enterprise in February 2017. Since then, Hike has grown to have greater than 1,000 clients.

Funds will probably be used to additional spend money on growing the platform and to make key business and operational hires.

Allen mentioned: “We’re thrilled to have the help of DSW Ventures and Jenson Funding Companions in our mission to empower small companies with the instruments and information they should succeed on-line.

“With this funding, we’ll be capable to develop the product and develop our crew to make sure that much more small companies can profit from the Hike platform.

“This funding spherical marks an thrilling new chapter for us at Hike and is an enormous step ahead in attaining our objectives for the enterprise.”

Hike has additionally strengthened its board with the recruitment of two skilled operators. Jim Hodgkins, who’s the previous managing director of ContentCal, which was offered to Adobe on the finish of 2022, has joined the corporate as chair.

The founders have additionally secured Deborah Jones, former finance director of MLS, a personal equity-backed software program enterprise which exited to Capita, as chief monetary officer.

Emma Cassidy of DSW Ventures added: “We had been instantly drawn to the size and pace of development that Andy and Kieran had achieved with minimal capital, in addition to the potential of their product in an underserved space of the search engine marketing market.”

Weightmans LLP (authorized) and Panamoure Consulting (technical) suggested to DSW Ventures on the deal, with Founders Legislation advising Hike search engine marketing.

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