Sheffield primarily based advertising and marketing firm change into a part of the furnishings at EZ Residing Furnishings

Irish primarily based furnishings big EZ Residing Furnishings have chosen multi-award profitable digital company The web optimization Works to handle their paid promoting efforts.

Based in 1998 by the Dilleen household, EZ Residing Furnishings has rapidly grown to change into one of many main furnishings retailers in Eire. In addition to an ever rising on-line presence from their e-commerce web site, EZ Residing Furnishings now have 17 bodily areas throughout each Eire and Northern Eire.

Regardless of years of profitable development and powerful promoting, the furnishings big felt the time was proper for a brand new, contemporary method. This led them to hunt steerage from The web optimization Works on what they may do to take their development to the following stage and proceed increasing their on-line attain to new potential customers.

An in-depth evaluate of EZ Residing Furnishings’s paid efficiency recognized a wide range of implausible alternatives for development. Notably on the consideration stage of the consumer journey, The web optimization Works felt an intricate PPC technique may actually assist – and EZ Residing Furnishings agreed.

“EZ Residing Furnishings is Eire’s greatest Irish-owned furnishings retailer and due to our 17 shops nationwide now we have maintained our number-one standing for a few years. As a family-owned enterprise, we consider that our values and dedication to excellence have put us on this place.

“As a way to proceed with this pursuit of excellence and to consolidate our No. 1 place in eCommerce we consider The web optimization Works are the best companion for EZ Residing Furnishings” stated Robert Walsh, ecommerce supervisor.

As latest finalists within the UK Search Award for Finest Use of Search (PPC), and with an unlimited portfolio of furnishings retailer success tales, the Sheffield-based company had been the apparent selection.

“As an company now we have loved nice success with shoppers in the identical sector as EZ Residing Furnishings, so the chance to work with a prestigious model like theirs is one thing we relish.’’ stated Alex Hill, Gross sales Director of The web optimization Works. “The crew listed below are very excited to get began on the marketing campaign and actually consider that with our experience and expertise with related shoppers, we will take their paid campaigns to the following stage.”

The web optimization Works specialises in web optimization, PPC, Digital PR, Internet and Paid Social promoting and has many purchasers throughout the Furnishings & Homeware sector together with HuntOffice, Home of Oak, Denby and Juliettes Interiors.


By Mark Adair – Correspondent, Bdaily

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