The Drum | ‘Understanding The Why’ Is Key To Success In Internet Design & Branding

Robert Reilly of boutique company Mixed Handed Branding outlines his imaginative and prescient for working with shoppers to develop a transparent sense of objective that grows loyalty and relevance with its prospects, as a part of the Wix Accomplice Awards collection.

Goal is a regularly used time period within the advertising world, and one which’s at risk of dropping its which means in some quarters. Too usually it’s thrown round as proof of a model’s claims to advantage whereas having little connection to the truth of that enterprise’s existence.

Nonetheless, for Robert Reilly, founder and chief govt of branding company Blended Handed Branding, objective is a vital part of his method with shoppers. Whether or not that’s manifested in a brand design, constructing an internet site or rising a model from scratch. Put merely, Reilly and his company are within the enterprise of “understanding the why” for his or her shoppers, to assist them outline a transparent sense of objective.

That’s worthy of recognition. Certainly, every month, the Wix Accomplice Awards have fun companies which are blazing a path within the digital area, and Blended Handed Branding is the newest winner for demonstrating excellence within the tremendous performance class with its web site design work for flavored wine producer SoDown Wine Co.

Excessive-performing performance

Reilly explains that establishing this clear sense of objective is central to the company’s method, however that prime ranges of performance are by no means far behind. “One of many theories we reside by is perform,” he says. “I am all the time talking with shoppers about this. What’s the major aim of your web site, and may we get guests to take an motion in three clicks or much less? That’s what actually informs the location’s hierarchy.”

He provides: “We all the time design the homepage in a scrolling story format. There’s no level in counting on individuals to find the place they need to undergo your navigation bar. We attempt to information them from the second they get to the web site. It means you’re going to get them to click on the place you need them to go.”

Blended Handed Branding’s work for SoDown Wine Co. is a robust living proof. The company started working with the shopper in its pre-launch section, and was briefed to develop a web based retailer. Nonetheless, Reilly believed that an unconventional method would assist the model’s prime quality flavored wine to compete within the arduous seltzer area.

“We landed on this playful, enjoyable idea to attach with the target market, college-educated girls aged between 28 and 46. We needed to actually drive dwelling that it’s a flavored wine product,” says Reilly.

To create a singular on-line buying expertise, Blended Handed Branding developed a clear, contemporary and vibrant design bursting with colourful parts that emphasize the fruity and refreshing nature of the SoDown Wine Co. merchandise, and seize the spirit of a playful model. As well as, some sensible animation cleverly illustrates the product’s modern options, resembling its resealable lid, and seamlessly navigates the customer by means of SoDown Wine Co.’s story earlier than subtly introducing them to the shop sections and a user-friendly cart web page.

Pushing boundaries for shoppers

Regardless of being a comparatively younger firm – Reilly launched the enterprise in 2019 – Blended Handed Branding has developed standout design for quite a lot of shoppers. Examples embrace award-winning work for craft brewer Falling Sky Brewing, and a few wealthy and high-performing web sites for companies together with Butcher and Bird and Fire Tech Academy.

However how has Reilly approached growing the company and elevating consciousness of its distinct positioning? The corporate serves shoppers throughout all sectors however has constructed a robust base amongst beverage firms and hair salons. And, Reilly says, Wix Marketplace and word-of-mouth have been essential for shopper acquisition, together with his spouse among the many more practical advocates for the enterprise. “She’s a hairstylist. And give it some thought – it’s a strong advertising device,” says Reilly. “They actually have someone’s undivided consideration for 2 hours. It’s loopy how usually she brings us leads.”

By way of offering some encouragement to different businesses, Reilly recommends actually placing within the effort and time to make net design and branding that’s an additional bit particular, as a result of a robust portfolio and status is priceless. “You might need to transcend your funds or budgeted hours, however that output will probably garner extra enterprise,” he says. “With extra examples and extra work underneath your belt, it turns into extra relevant to different shoppers, and that shopper acquisition course of is all about what you’ve finished earlier than.”

This has labored for Blended Handed Branding. Reilly plans to develop its five-strong group with new hires in Oregon, a transfer to a contemporary workplace area, and additional development in Hawaii, the place it has labored for quite a lot of shoppers. However the company won’t ever lose sight of its major rules – objective and performance: “We’re simply stoked that we will now take a look at this recognition with shoppers or potential shoppers and speak about how our partnership with Wix continues to repay.”

Are you curious about studying extra, and becoming a member of the Wix Accomplice Program as an company, freelancer or designer? Then click on here.

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