The right way to use ChatGPT for key phrase analysis (with precise prompts)

When you’ve used ChatGPT for any time frame for duties like creating content for SEO, you’ve possible observed just a few issues:

  • It’s great and a major time-saver for some duties.
  • It’s much worse than what you already do for different duties.
  • To get essentially the most out of it, you could perceive the way it works, be prepared to refine your prompts (generally a number of instances), and QA the platform’s output.

All of these items are true when using ChatGPT for keyword research. That will help you navigate the method, let’s discover:

  • Key phrase analysis capabilities ChatGPT is nice at (with particular prompts).
  • Key phrase analysis capabilities ChatGPT isn’t good at.
  • The right way to QA your key phrase analysis output from ChatGPT.

You’ll go away this text with particular key phrase analysis functions for ChatGPT, plus a framework for incorporating the software into your search engine marketing processes.

The right way to use ChatGPT for key phrase analysis

An essential factor to grasp off the highest: ChatGPT doesn’t have entry to look quantity and different metrics the way in which key phrase instruments like Google Key phrase Planner, Ahrefs and Semrush do.

That stated, ChatGPT will be extremely helpful for a number of key phrase analysis capabilities.

Key phrase brainstorming and subject ideation

One draw back to conventional key phrase analysis instruments is that your rivals (and infrequently extra authoritative websites than yours) are utilizing the identical instruments and concentrating on the identical key phrases

As you construct out an inventory of subjects and key phrase targets, the best ChatGPT prompts might help you discover largely untapped pockets of key phrases.

{Subject} for dummies

If I had been beginning a web site about pickleball and needed to get some broad concepts for what to write down about, I might use some artistic prompts to get concepts from ChatGPT on the place to begin:

ChatGPT topic for dummies

Clearly, this isn’t an inventory of key phrases, nevertheless it might perform as a basic website construction and offers me concepts for key phrase clusters to construct.

{Subject} convention agendas

Equally, asking ChatGPT for convention subjects concentrating on a selected persona in my area of interest offers some attention-grabbing concepts:

ChatGPT conference agendas

Fast and soiled aggressive analysis

ChatGPT doesn’t have the latest knowledge and isn’t a complete key phrase analysis software. However it could assist me acquire a fast sense of a distinct segment’s aggressive panorama and get began with high-level concepts:

ChatGPT for competitive research

Plus, extra concepts for various subjects and sub-niche:

ChatGPT for competitive research

Social media and influencer analysis

I can proceed to get a lay of the land on this area of interest by social media accounts on platforms like Twitter:

ChatGPT for social media and influencer outreach

Although bear in mind this knowledge is from the GPT-3 coaching set, which isn’t present. Twitter additionally paused entry as of December 4, 2022:

I also can have a look at Reddit:

ChatGPT and Reddit

This may be much more helpful for those who dive slightly deeper:

Specific Reddit topics

The output is nice as particular angles for articles or FAQs.

You can too get a fast view of influencers and thought leaders:

Search for social influencers

Then I can dive into extra subject concepts and study the subjects they tweet and discuss:

Thought leaders and topics

Subsequent, I can begin to pull this all collectively by combining prompts and asking ChatGPT to present me a abstract of its analysis:

ChatGPT combining prompts

I’ll be trustworthy: I run plenty of ChatGPT prompts, and a number of the output is infuriatingly unhealthy.

Nevertheless, for those who employed a VA to spend just a few hours researching a distinct segment and requested them to present some high-level subject and class concepts for a brand new website, it will be acceptable in the event that they got here again with this.

Brainstorm actionable key phrases

We now have attention-grabbing high-level class and “sub-niche” knowledge. So how will we convert that into an precise record of goal key phrases?

ChatGPT can’t offer you estimated search quantity and key phrase problem knowledge. Whereas they aren’t excellent metrics, you’ll be able to waste time and sources for those who’re “flying blind.”

We are able to use ChatGPT to organize an inventory of “seed key phrases” to run towards our favourite key phrase software:

ChatGPT seed keywords

Relying on what you get again, you’ll be able to then refine:

Refining keyword lists

Subsequent, I used a immediate to wash up the record (“Excellent, take these key phrases and convert them into an inventory of simply the key phrases that I can simply copy and paste.”) and dropped all of them into Ahrefs, checked out matching phrases, and filtered for phrases with a key phrase problem of 5 or decrease for my new website:

Ahrefs keywords

Now that I’ve some phrases with problem and search quantity, I can return to ChatGPT to assist add some data for these phrases:

ChatGPT prompt with difficulty and search volume

The output is fairly spectacular:

ChatGPT output with difficulty and search volume

Now, I also can get another attention-grabbing key phrase knowledge on my new record of phrases by asking, “Are you able to inform me what number of posts are in every sub-topic and what number of match into every stage of search intent?”

ChatGPT output - categorized intent

Many instances you might stability your content material output throughout classes, enterprise traces and help for various instruments or merchandise. This can be a helpful method to sum up that data shortly.

Key phrase record technology, growth and cleanup

Discovering particular key phrases to focus on and appending totally different modifiers to your phrases to develop your record are important points of key phrase analysis.

A typical utility is to generate an inventory of geo-modifiers and marry these with a goal time period:

ChatGPT geomodifiers

You can too get an inventory of measurement modifiers and apply that to totally different phrases:

ChatGPT generate list with size modifiers

The output has some attention-grabbing concepts:

ChatGPT keyword list generation

When you’ve got some seed lists of modifiers, the mash-up course of will be much more easy right here.

Web page-level key phrase analysis

Many instruments will create content material briefs and grades to your content material primarily based totally on what’s at present rating properly in search engines like google. I take advantage of a number of of those instruments in my day-to-day work, and they are often fairly costly. 

We are able to use ChatGPT to check our article to no matter is rating for particular phrases. Once more, it’s not a local search engine marketing software, so knowledge will differ from what these instruments use. 

Sadly, ChatGPT doesn’t crawl URLs (but), so it’s important to copy and paste each your article and the article rating first into the chat to have it analyze them. This could be a ache for the reason that character restrict is 2,000 phrases.

ChatGPT page-level keyword research

And right here is the evaluation:

ChatGPT page-level - output

And you will get extra particular recommendation with a follow-up immediate:

ChatGPT page-level specific resources

Benefit from ChatGPT’s capacity to recollect earlier prompts inside a selected chat.

Right here, I might run by way of a number of articles rating on the primary web page for this search time period, ask ChatGPT to tug out themes and customary phrases used within the headers for every, after which floor the most well-liked phrases throughout the articles:

Run Through Multiple Articles 761x600

That is fairly clunky to do manually since some articles or pages will exceed the two,000-character restrict. ChatGPT will attempt answering you earlier than the content material is all posted.

As you’ll be able to see above, it’s not precisely answering my query. The instruments which can be particularly designed for this are undoubtedly a lot slicker.

For a smoother and extra scalable expertise in prompt-heavy duties, use the Open AI API. Have ChatGPT generate the code for you:

OpenAI API app

ChatGPT prompts for key phrase analysis APIs 

Reminder: Proceed cautiously when coping with programmatic APIs that price cash or credit. QA all the things the software spits out.

One other key phrase analysis perform for ChatGPT is to assist SEOs interface with totally different key phrase software APIs:

Ahrefs API

For my new pickleball website, I might seize an in depth record of low area authority websites rating for some pickleball phrases after which run them by way of this script.

When you’re not very technical, you will get step-by-step directions and ask the software tips on how to full a generic job:

Semrush API

Not related for my new pickleball website, maybe, but when I wish to do some key phrase analysis on my knowledge, I can get ChatGPT’s assist with the Google Search Console API to seek out search queries which will want their web page or article:


The GSC API isn’t the one method to get key phrase knowledge utilizing ChatGPT.

ChatGPT key phrase analysis common expressions

Just like the GSC API, using regular expressions (regex) inside Search Console will be a good way to unearth key phrase concentrating on alternatives:

GSC API Regex 732x600

Construct your personal instruments

ChatGPT can instruct you on tips on how to construct particular instruments for key phrase analysis. (Once more, all the time QA and proceed with warning!)

GSC build your own tools

ChatGPT key phrase analysis QA suggestions

The examples above display how priceless ChatGPT will be for key phrase analysis. The value is free to $20 a month, so it’s value making an attempt out.

In my expertise, the platform tends to fall flat in three core areas of key phrase analysis:

  • Not search-specific: ChatGPT is a local key phrase analysis software. It doesn’t have direct entry to key phrase knowledge and might’t carry out key capabilities for key phrase analysis.
  • Assured however fallacious: The platform sometimes offers solutions emphatically that aren’t true, delivering knowledge offered as a truth however is flat-out fallacious.
  • Damaged code: ChatGPT’s code doesn’t all the time work. When you depend on it to interface with an API or construct a software to automate sure points of your course of, assume there shall be bugs and points.

Listed here are just a few particular ideas to assist: 

  • Make sure you use dev environments and sandboxes when working with ChatGPT code or directions.
  • Test any key phrase ideas towards search and competitors knowledge to substantiate you’re not spinning your wheels on topics that don’t make sense to your website and your bandwidth.
  • When you’re asking the software to research one thing, take the output with a grain of salt. Keep in mind that ChatGPT may very well be fallacious, can’t crawl URLs and has an outdated knowledge set.

Broader ChatGPT key phrase analysis methods

Caveats apart, SEOs will possible discover helpful key phrase analysis functions with ChatGPT. Ask your self these questions to find out tips on how to use the platform greatest:

  • How are you going to leverage the ChatGPT API?
    • If the chat character restrict retains you down or you’ve a larger-scale key phrase or subject ideation job, you should use the API for varied capabilities.
  • Are there different functions or APIs you wish to use however can’t dedicate the time and power to? What a couple of mash-up of a number of APIs (marrying knowledge from e.g., GSC, Ahrefs or Semush)?
  • What are your extra tedious and time-intensive key phrase analysis duties? Can ChatGPT assist with these?

Consider ChatGPT as a digital assistant. Perceive that you simply’re finally accountable for the implementation of any knowledge or code it generates. Contemplate the duties that you must full, the issues it’s possible able to and take a look at them out when it is smart. 

Opinions expressed on this article are these of the visitor writer and never essentially Search Engine Land. Employees authors are listed here.

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