What’s REALLY Working In website positioning [Podcast]

It’s attainable that what works in website positioning now is just not what you suppose. Opposite to fashionable perception, it’s not all about key phrases and key phrase analysis – although they definitely assist! Right this moment, virtually every little thing works otherwise, and we’re right here to seek out out why.

Craig Campbell, Glasgow’s high website positioning skilled, joined me on this episode of the SEJ Present for a candid dialogue about what’s REALLY working in website positioning in the meanwhile, together with a dialogue round dropped domains, area leasing, PBNs, hyperlink constructing, YouTube, TikTok and different media retailers that Google loves!

There are a number of domains that aren’t personally branded, and you can flip them into a superb cash web site not directly. Whether or not it’s affiliate or ecommerce, it actually doesn’t matter. A web site’s an internet site. –Craig Campbell, 29:24

I don’t even see individuals going to the Wayback machine recreating all of your movies. Many individuals simply slap up any outdated URL and model new URLs and stuff like that. What they don’t do is do the fundamentals correctly. That you must reignite that. It’s run out of gasoline, basically, the web site. That you must reignite it –Craig Campbell, 31:23

For those who ever really feel like you will have imposter syndrome and don’t know something about website positioning, go to a room the place nobody is aware of something about website positioning. They’ll all ask you questions as a result of you’ll be validated instantly. –Loren Baker, 12:38

[00:00] – A little bit about Craig & his YouTube channel.
[04:28] – What’s Craig’s core focus?
[05:55] – What number of websites did Craig launch earlier than discovering two worthwhile ones?
[13:22] – How does it really feel to be the one website positioning within the room?
[17:03] – What are expired domains?
[30:59] – What NOT to do when shopping for dropped domains.
[37:18] – One of the best ways to method expired domains.
[50:39] – Is Craig noticing something in the course of this content material replace?
[55:38] – How necessary are Area Authority rankings and different metrics in inbound hyperlinks?
[58:04] – Does Craig ever have a look at Majestic?

Assets talked about:

Craig Campbell website positioning – https://www.craigcampbellseo.com/
Odys World – Premium Aged Domains & Web sites for Sale – https://odys.global/

Sometimes, what I might do with any web site that I purchased is I might repurpose it. I won’t maintain the precise template and look of images, however what I might be doing is recreating, going by any URLs that had hyperlinks pointing to them, I might be recreating these URLs. I might put the content material again up from the Wayback machine and maintain the web site as near what it was initially simply to begin to rank once more for a number of the phrases it did have. Then hyperlink fairness begins to relax in. –Craig Campbell, 22:00

I’m not simply wanting on the area title. I’m wanting on the variety of outbound hyperlinks. I’m wanting on the variety of key phrases that rank on that web site. I’m wanting on the referring domains. I’m a bunch of different high quality checks, and I feel that half is what these guys are lacking. –Craig Campbell, 32:38

Take the time to spend money on an thought. It may be native, international, a $500 product, or perhaps a $20 product, and simply do it proper and get it on the market. Who is aware of, you may get addicted, and also you may, if you happen to’re like Mr. Craig Campbell right here, be capable of flip it for 50x. Its month-to-month earnings is incredible. –Loren Baker, 1:01:19

For extra content material like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal

Join with Craig Campbell:

Craig Campbell is thought to be certainly one of Glasgow’s most skilled website positioning practitioners. Together with his experience spanning all facets of website positioning, he has constructed up an unmatched wealth of digital advertising and marketing data.

He’s additionally a businessman often known as “Craig Campbell website positioning.” The pandemic led him to start out a YouTube channel that’s now residence to greater than 100,000 subscribers.

Subscribe to Craig on YouTube: https://www.youtube.com/c/CraigcampbellseoUk
Comply with him on Twitter: https://twitter.com/craigcampbell03

Join with Loren Baker, Founding father of Search Engine Journal:

Comply with him on Twitter: https://www.twitter.com/lorenbaker
Join with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

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