Zuckerberg’s Meta to promote Kustomer enterprise software program to chop prices? It says…

Meta Platforms Inc stated on Friday it’s exploring strategic alternate options for customer support firm Kustomer that it acquired in a course of ending final 12 months.

“We’re presently exploring strategic alternate options for Kustomer and can proceed to help Kustomer’s product and buyer base all through this course of,” the Fb proprietor stated in an emailed assertion to Reuters, with out offering extra particulars on the alternate options.

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The Wall Avenue Journal, which first reported the information on Friday, stated Meta is planning to divest Kustomer because it appears to be like to appears to be like to refocus on its core enterprise, citing the corporate and other people aware of the deliberate deal.

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Kustomer sells CRM software program for companies to speak with shoppers by telephone, electronic mail, textual content messages, WhatsApp, Instagram and different channels. It had seen a utilization soar in the course of the COVID-19 pandemic.

Meta has made the choice to deal with its quickest rising enterprise messaging choices, together with the monetization alternative for WhatsApp in mild of the corporate’s “effectivity efforts,” the corporate stated.